Uber Unveils PR-Drenched “Vision For Equality” Partnership with UN Women

The ridesharing app is seeking to repair its reputation with women, but of course.

Image via Uber.

Yesterday, Uber, the notorious ridesharing app with an ever-increasing global reach, declared their “vision for equality,” announcing a global partnership with UN Women aimed at “accelerating economic opportunity for women” in a joint statement released by Uber CEO Travis Kalanick and the Executive Director of UN Women, Phumzile Mlambo-Ngcuka. For its noble part, Uber has committed to creating one million job opportunities for women on its platform by 2020, though the remainder of the pair’s plans are left vague with intent to “invest in long-term programs in local communities where we live and work.”

It’s a fitting, female-focused PR move for Uber, who has come under fire in the past year for its lackadaisical screening processes for drivers and numerous scandals—most notably, the rape of a female passenger in New Delhi last December by her male Uber driver, whose criminal background was unearthed only after the attack. Uber added a panic button and tracking abilities in response, though only available to users in India, but complaints and issues, mostly having to do with harassment and safety, have continued to mount worldwide.

We’ll wait to see how Kalanick’s vision for both equality and his beloved “Boob-er” turns out.