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Wieden+Kennedy On The Streets Of London

Wieden+Kennedy, who we worked with for the first issue of GOOD, have a Christmas light display up on Regent Street in London. Fourteen clusters of 3D lights hang above the street, changing according to the weather, ambient light, the surrounding crowd and a soundtrack.The project, dubbed UNITY, is sponsored..

Wieden+Kennedy, who we worked with for the first issue of GOOD, have a Christmas light display up on Regent Street in London. Fourteen clusters of 3D lights hang above the street, changing according to the weather, ambient light, the surrounding crowd and a soundtrack.

The project, dubbed UNITY, is sponsored by Nokia and is supposed to comport with their "brand values" but this looks a lot more like art patronage than advertising. Are corporations the new Medicis?


Here's the story. Video below.

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