Between Sarah Palin, whose talk of revolution packed a Tennessee ballroom on Saturday night, and Sunday’s onslaught of all things Doritos and misogyny, what a weird time to be a young woman coming up in the world.During last night’s Super Bowl, when 30-second ad space cost about $3 million a pop, an overwhelming number of advertisements focused on not only cheesy tortilla chips, but beer and masculinity.Case in point, Bud Light’s contribution, where incredibly good looking women sat around drinking beer and using suggestive language at a book club meeting:[youtube]https://www.youtube.com/watch?v=zZ1ve6GJTxE&feature=player_embeddedIs this a backlash to the recession, where more men than women are losing their jobs?Earlier in the day, The New York Times announced a new college order, where women now outnumber men, making up nearly 60 percent of enrollment on many campuses.It went on to state that “in terms of academic advancement, this is hardly the worst news for women-hoist a mug for female achievement. And certainly, women are primarily in college not because they are looking for men, but because they want to earn a degree.”Then the story devolves into a scenario of a man’s world, where gender imbalance has spawned a new generation of commitment phobic young men who freely roam to their heart’s content: “Translation: more partners, more sex. Commitment? A good first step would be his returning a woman’s Facebook message.”Are young women paying a social price for their success-and do we care?Photo via Jason Arthurs at The New York Times.
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