Consumers today constantly utilize the latest technologies to access information, make informed decisions, and engage with the companies they love (and to criticize the ones that they don’t).So as a 21st Century leader, what does it take to meet these new consumer behaviors and demands, and drive new technologies?
This content was produced by GOOD with support of IBM
Consumers today constantly utilize the latest technologies to access information, make informed decisions, and engage with the companies they love (and to criticize the ones that they don’t).
So as a 21st Century leader, what does it take to meet these new consumer behaviors and demands, and drive new technologies? This week, learn five innovative tactics – one each day – that data-centric leaders are using to plug into the new customer-centric world around them and what inspired them to do so.
This is the fifth infographic in a series of five that explores how industry leaders are leveraging technology and changing the way we do business. Check out the first, second, third and fourth installments, then learn more about Figures of Progress, and other industry leaders that are changing the world, here.
The bank had confused them with the previous owner, who actually did have an outstanding loan. A quick check of their own records would have cleared this up. According to the Nyerges’ attorney Todd Allen, it would have taken about 15 minutes. Nobody checked. The foreclosure went through.
Warren called branch managers. He wrote certified letters to the bank’s president. Nothing came back. He eventually hired Allen, who got the foreclosure reversed within two months. The court also agreed that Bank of America should pay Warren’s legal fees of about $2,500. The bank was notified. Five months went by. No payment.
At that point, reports ABC News, Warren went back to court and obtained a writ of execution: a court order giving him the legal authority to seize Bank of America’s assets to satisfy the debt. On June 3, 2011, he showed up at the local branch with two sheriff’s deputies and a moving truck.
The deputies delivered the message to the branch manager: pay the $2,500, or they start loading furniture. After a call to superiors, the bank produced a check. They misspelled Warren’s name on it.
Attorney Allen noted that Bank of America apologized for the payment delay but never for the wrongful foreclosure itself. A spokesperson eventually issued a statement: “We’re truly sorry for the series of unfortunate circumstances that Mr. Nyerges experienced.”
The moving truck left empty. The deputies left with a check. Warren and Maureen still own their home.
There was a moment in human history when our entire existence may have desperately clung to a thousand or so people. A DNA-based study found that between 800,000 and 900,000 years ago, our ancestors experienced a severe population crash.
This wasn’t humans dealing with a giant meteor like the one that wiped out the dinosaurs. It was a much slower stretch during which humanity teetered on the brink of disappearing completely. This bottleneck in the human gene pool, comprising roughly 1,280 breeding individuals, lasted about 117,000 years.
Removing representation of a human population group. Photo credit: Canva
Human population levels plummet
According to Scientific American, the study analyzed modern human genomes to piece together what the early human population looked like. By constructing a complex family tree of genes from present-day humans, researchers were able to identify important evolutionary events.
During the Early-Middle Pleistocene, a period within the Ice Age, humans faced severe weather and intense glacial cycles. Most human ancestors may have died out, clearing the path for a new human species to take their place.
Focusing on Africa, the study showed that 813,000 years ago, human populations began to recover and grow again. With an estimated two-thirds of genetic diversity potentially lost, traits like brain size appear to have been among the important features that survived. “It represents a key period of time during the evolution of humans,” population geneticist and study co-author Ziqian Hao said. “So there are many important questions to be answered.”
What we know about evolution reveals a different story than a simple, continuous line of human improvement. Over time, genetic lines disappear—not dramatically all at once. It’s a slow and steady change, generation after generation.
Human existence isn’t inevitable. Species strength or technical advancement doesn’t guarantee the future or explain our past. It’s contingent on narrow, accidental circumstances. A 2021 study showed that human evolution is better seen as a continuous flow of incremental fragments over time. Categorizing people into races and groups oversimplifies human history.
A diverse group of wooden figures. Photo credit: Canva
What does the bottleneck study say about us?
The study reveals humanity didn’t simply decline; it nearly collapsed. With over 98% of our genetic diversity erased, entire branches of the human family tree permanently ceased to exist.
It’s quite possible that if even a few more of those genetic lines had ended, human history could have vanished with them. Most branches of life don’t continue. What we witness today reflects biological persistence and countless moments that could have gone another way.
A 2024 study conducted five billion simulations, revealing that as a species’ population shrinks, its risk of extinction rises. Even stable groups can quickly collapse if their numbers suddenly drop low enough.
A 2025 study found that small populations erode genetic diversity. Isolation increases inbreeding and elevates the risk of extinction. Once a lineage shrinks, recovery becomes vastly more challenging over time. Long-term survival is an exception, not the guiding rule.
Humanity likes to think of itself as the result of an incredibly unique progression. Perhaps studies like these suggest that we are actually what remains when everything else disappears. The reason any of us live today comes down to a small group of ancient outlasters: persevering individuals whose genetic lines are the building blocks of every human living today.
Matt Fiddes runs a multi-million dollar martial arts franchise in Britain. His family’s weekly budget runs around $2,058. He’d never really looked at a price tag before buying something.
For a social experiment documented by the YouTube channel Only Human, the Fiddes family swapped lives with the Leamons (Andy, Kim, their two kids, and two dogs) who get by on $230 a week. Kim had a life-saving surgery after an accident and now lives with Chronic Regional Pain Syndrome. They lost their savings. Andy works alone to support the family.
On day one of the swap, Matt learned his weekly budget was $230. “That basically fills up the fuel tank of my car,” he said.
A man calculating his budget on his laptop. Photo credit: Canva
What followed was a week of grocery bills he had to think about, a neighborhood with nothing much in it, and night shifts, something he’d never worked in his life. His wife Moniqe cried when she heard about Kim’s condition from the Leamons’ friends.
By the end of the week, Matt had something to say that was harder to shrug off than the budget: “I feel guilty; no one should live like this.”
He also said the week brought his family closer together. The Fiddes left a gift behind for the Leamons when they returned home: a mobility scooter for Kim, so she could get around on her own.
The Leamons, meanwhile, spent the week in the Fiddes’ house taking their kids to a theme park and doing a little shopping experiencing, briefly, what it feels like when money isn’t a constant calculation.
One YouTube commenter put it plainly: “I feel this was a much-needed vacation for the poor family and a grounding experience for the rich family.” That’s about right.
