GOODCo: Five Books to Inspire Your Enterprise
Ryan Martens, founder and chief technology officer of GOOD Company finalist Rally Software, recommends five books that have shaped his approach to business, his company and life.
Read about how Martens is using Rally Software to improve the software business—and the world.
Learn more about the GOOD Company Project.
Pranksters Hand Out Russian ‘Trump’ Flags At Conservative Conference Time for Republicans to fall in love with Putin
Conan O’Brien Plays Soccer in Mexico With Star Gio dos Santos Duo hit the pitch for “Conan Without Borders” immmigration special.
2 Ways Congress Could Take Down The President It's clear that Russia meddled in the election, but investigating the executive branch isn't cut-and-dry
A Pack Of Tigers Hunts Down An Airborne Drone In This Stunning First-Person Footage Not only do they pursue the drone and knock it out of the air, but the tigers then feast on it
Almost 10,000 Emails From Scott Pruitt Just Went Public. Here Are The Most Unnerving The new administrator of the EPA is even cozier with fossil fuel companies than we thought
The Unexpected Culinary Gold Mine Of Vegetable Ash A cheesy case for burning your produce A second life for accidentally charred veggies
Natural Capitalism: Creating the Next Industrial Revolution
By Paul Hawken, Amory B. Lovins, L. Hunter Lovins
416 pages, Back Bay Books, $10.81
I love this book: Chapter 7, on Muda, Flow and Service, formed the basis for Rally Software. The work in this book, like Cradle to Cradle, gives you so many great examples about how commerce could be different, better and work to make a more sustainable society all at the same time. This book gives me hope and purpose.
No Impact Man: The Adventures of a Guilty Liberal Who Attempts to Save the Planet, and the Discoveries He Makes About Himself and Our Way of Life in the Process
By Colin Beavan
288 pages, Picador, $10.20
I love the humor in this story and the net-zero conclusion. You need to keep track of your Net score, not just your reduction of your negative impacts. For many of us, amplifying the positive work we are doing is way more impacting than racing to zero negative impact.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
By Eric Ries
The subtitle is just perfect: "How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses." This is a very approachable book for any business manager, and is a great gift. If you read his Lessons Learned blog, you have read the book.
Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model
Wow. Anderson pushed me to confront the issues of climate change with bold steps in the business. His mission-zero concept is an amazing demonstration of the kind of steps necessary to lead your company and change commerce.
It was a real bummer to see him pass away in 2011. His FLOR carpet is all over my house and office.
Citizen Engineer: A Handbook for Socially Responsible Engineering