GOODCo: Five Books to Inspire Your Enterprise
Ryan Martens, founder and chief technology officer of GOOD Company finalist Rally Software, recommends five books that have shaped his approach to business, his company and life.
Read about how Martens is using Rally Software to improve the software business—and the world.
Learn more about the GOOD Company Project.
This Is What Climate Change Denial Looks Like The new movie Climate Hustle is a sad, Palin-endorsed propaganda piece
Being Married To Kirk Cameron Sounds Great As Long As You’re Kirk Cameron The former TV star’s latest regressive thoughts on partnership
Planting More Than 100,000 Trees Should Be How We Celebrate The Birth Of All New Royals The new prince of Bhutan gets a green welcome to the world
Making A Good Meal Goes Beyond Taste Alone Sponsored by MorningStar Farms Why eating more veggies makes any meal a better one.Read more at›
Make Room, Eagle: The Bison Will Be Our New National Mammal “Bison production on private ranches now contributes significantly to our economy.”
It’s Fish Versus Herpes In Australian Invasive Species Showdown ”There seems to be nothing good about them.”
The Rollercoaster Your Heart Goes On Right Before You Propose To Someone What getting down on bended knee looks like in beats per minute It’s the beats-per-minute equivalent of your heart playing “Welcome To The Jungle”
Natural Capitalism: Creating the Next Industrial Revolution
By Paul Hawken, Amory B. Lovins, L. Hunter Lovins
416 pages, Back Bay Books, $10.81
I love this book: Chapter 7, on Muda, Flow and Service, formed the basis for Rally Software. The work in this book, like Cradle to Cradle, gives you so many great examples about how commerce could be different, better and work to make a more sustainable society all at the same time. This book gives me hope and purpose.
No Impact Man: The Adventures of a Guilty Liberal Who Attempts to Save the Planet, and the Discoveries He Makes About Himself and Our Way of Life in the Process
By Colin Beavan
288 pages, Picador, $10.20
I love the humor in this story and the net-zero conclusion. You need to keep track of your Net score, not just your reduction of your negative impacts. For many of us, amplifying the positive work we are doing is way more impacting than racing to zero negative impact.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
By Eric Ries
The subtitle is just perfect: "How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses." This is a very approachable book for any business manager, and is a great gift. If you read his Lessons Learned blog, you have read the book.
Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model
Wow. Anderson pushed me to confront the issues of climate change with bold steps in the business. His mission-zero concept is an amazing demonstration of the kind of steps necessary to lead your company and change commerce.
It was a real bummer to see him pass away in 2011. His FLOR carpet is all over my house and office.
Citizen Engineer: A Handbook for Socially Responsible Engineering