GOODCo: Five Books to Inspire Your Enterprise
Ryan Martens, founder and chief technology officer of GOOD Company finalist Rally Software, recommends five books that have shaped his approach to business, his company and life.
Read about how Martens is using Rally Software to improve the software business—and the world.
Learn more about the GOOD Company Project.
A Stunning New Paper Says We Have More Time Than We Thought To Prevent Climate Apocalypse We still have a chance put out this fire — if we act fast.
Kevin Durant Pretty Much Admitted To Using A Fake Twitter Account To Criticize His Old Team Why else would he apologize?
Wentworth Miller Uses A Fat-Shaming Meme To Share An Empowering Message About Depression He’s suffered from depression all of his life
Andrew Hou’s Art Shows the Simple Power of Love Feel the love.
16 Wonderful Words For Love That You’ll Wish Existed In English Hopefully everyone will get to experience “forelsket” at least once in life.
U.K. Brothers Create An Adult-Size Version Of The Little Tykes Cozy Coupe It’s street legal, runs on gas, and just like the original toy, has no windows.
Natural Capitalism: Creating the Next Industrial Revolution
By Paul Hawken, Amory B. Lovins, L. Hunter Lovins
416 pages, Back Bay Books, $10.81
I love this book: Chapter 7, on Muda, Flow and Service, formed the basis for Rally Software. The work in this book, like Cradle to Cradle, gives you so many great examples about how commerce could be different, better and work to make a more sustainable society all at the same time. This book gives me hope and purpose.
No Impact Man: The Adventures of a Guilty Liberal Who Attempts to Save the Planet, and the Discoveries He Makes About Himself and Our Way of Life in the Process
By Colin Beavan
288 pages, Picador, $10.20
I love the humor in this story and the net-zero conclusion. You need to keep track of your Net score, not just your reduction of your negative impacts. For many of us, amplifying the positive work we are doing is way more impacting than racing to zero negative impact.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
By Eric Ries
The subtitle is just perfect: "How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses." This is a very approachable book for any business manager, and is a great gift. If you read his Lessons Learned blog, you have read the book.
Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model
Wow. Anderson pushed me to confront the issues of climate change with bold steps in the business. His mission-zero concept is an amazing demonstration of the kind of steps necessary to lead your company and change commerce.
It was a real bummer to see him pass away in 2011. His FLOR carpet is all over my house and office.
Citizen Engineer: A Handbook for Socially Responsible Engineering