Call this common sense marketed well. Virgin America has installed "hydration stations" at San Francisco International Airport's "green" terminal. Normally, after the TSA pats you down, X-rays your undies, and confiscates your Poland Spring, you have to shell out $4 or so for monopoly-priced airport water. Not any more—well, not at SFO, anyway.
Sure, you can bring your empty water bottle through security and fill it up at a water fountain at just about any airport (well, not any airport). And SFO has had "hydration stations" for a while now. But now Virgin is jumping in with an endorsement, branding refills as the smarter way to travel, and even pushing water bottles with the company logo. This is Virgin doing what Virgin does best, and making something that's been around seem cooler—the eco-friendly version of on-board lounge music and purple mood lighting.
From eating local food to taking shared showers, here are eight ways to reduce your impact on the planet that will make your life better too. A GOOD video produced in partnership with GE Ecomagination.
From the people who brought you "The Story of Stuff" comes "The Story of Bottled Water." Have a look at the preview after the jump.[youtube]http://www.youtube.com/watch?v=S49d-U5r3Hw&feature=player_embeddedLooks great. Let's hope it gets seen by enough people to actually reduce our country's insatiable thirst for bottled water-and put a dent in the mounds of plastic waste we produce each year.Via Boing Boing.