GOOD

Don't Drink the Water: Organic H20 Is a Total Sham

You already know bottled water is a marketing ploy. Don't fall for the latest attempt to get you to buy what flows freely from the tap.

A new marketing gimmick is out to prey on people's ignorance and environmentalism. Don't fall for it.

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Superb Idea: Virgin America Rolls Out Water-Bottle Refill Stations Virgin America Rolls Out Water-Bottle Refill Stations

After the TSA pats you down, x-rays your undies, and dumps your liquids, at least now you don't have to pay $4 for bottled water.


Call this common sense marketed well. Virgin America has installed "hydration stations" at San Francisco International Airport's "green" terminal. Normally, after the TSA pats you down, X-rays your undies, and confiscates your Poland Spring, you have to shell out $4 or so for monopoly-priced airport water. Not any more—well, not at SFO, anyway.

Sure, you can bring your empty water bottle through security and fill it up at a water fountain at just about any airport (well, not any airport). And SFO has had "hydration stations" for a while now. But now Virgin is jumping in with an endorsement, branding refills as the smarter way to travel, and even pushing water bottles with the company logo. This is Virgin doing what Virgin does best, and making something that's been around seem cooler—the eco-friendly version of on-board lounge music and purple mood lighting.

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GOOD Video: Sweat the Small Stuff

From eating local food to shared showers, here are eight ways to reduce your impact on the planet that will make your life better as well.

[youtube]http://www.youtube.com/watch?v=LcjgRms6ShQ

From eating local food to taking shared showers, here are eight ways to reduce your impact on the planet that will make your life better too. A GOOD video produced in partnership with GE Ecomagination.

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The Story of Bottled Water

From the people who brought you "The Story of Stuff" comes "The Story of Bottled Water." Have a look at the preview after the...

From the people who brought you "The Story of Stuff" comes "The Story of Bottled Water." Have a look at the preview after the jump.[youtube]http://www.youtube.com/watch?v=S49d-U5r3Hw&feature=player_embeddedLooks great. Let's hope it gets seen by enough people to actually reduce our country's insatiable thirst for bottled water-and put a dent in the mounds of plastic waste we produce each year.Via Boing Boing.

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