You already know bottled water is a marketing ploy. Don't fall for the latest attempt to get you to buy what flows freely from the tap.
A new marketing gimmick is out to prey on people's ignorance and environmentalism. Don't fall for it.
<p> "Organic water" brand Llanllyr Water turned up at this year's <a href="http://www.specialtyfood.com/fancy-food-show/">Fancy Food Show</a> in Washington, D.C., where comestible companies from around the globe <a href="http://www.npr.org/blogs/health/2011/07/13/137796144/organic-water-a-new-marketing-wave?ps=sh_sthdl">hyped their elegant wares</a>. And yet, according to the U.S. Department of Agriculture, <a href="http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=STELPRDC5068442">"organic water" doesn't really exist</a> outside the minds of water company executives trying to make a quick buck. Like salt (NaCl), water contains not a single carbon atom, meaning it's not alive. Not alive means it can't be certified organic; it's that simple. <a href="http://www.llanllyrwater.com/">Llanllyr likes to say</a> that its water comes from beneath "organic fields" in Wales. That may be the case, but the fields above the water don't matter a lick when it comes to the water itself, which is just as plain, boring, and uselessly expensive as any other bottled water company's product.</p><p> Most people know by now that even ordinary bottled water <a href="http://www.good.is/post/annie-leonard-s-story-of-bottled-water-should-make-fiji-nervous-sustainability-fast-company">is a waste of money and resources</a>. Slapping an "organic" label on it doesn't change that, it just makes the customer buying into it look wasteful <em>and </em>ignorant.</p><p> <em><a href="http://www.treehugger.com/files/2007/10/are_you_kidding.php">photo</a> via Treehugger</em></p>
Keep Reading Show less