Don't Drink the Water: Organic H20 Is a Total Sham

You already know bottled water is a marketing ploy. Don't fall for the latest attempt to get you to buy what flows freely from the tap.

A new marketing gimmick is out to prey on people's ignorance and environmentalism. Don't fall for it.

"Organic water" brand Llanllyr Water turned up at this year's Fancy Food Show in Washington, D.C., where comestible companies from around the globe hyped their elegant wares. And yet, according to the U.S. Department of Agriculture, "organic water" doesn't really exist outside the minds of water company executives trying to make a quick buck. Like salt (NaCl), water contains not a single carbon atom, meaning it's not alive. Not alive means it can't be certified organic; it's that simple. Llanllyr likes to say that its water comes from beneath "organic fields" in Wales. That may be the case, but the fields above the water don't matter a lick when it comes to the water itself, which is just as plain, boring, and uselessly expensive as any other bottled water company's product.

Most people know by now that even ordinary bottled water is a waste of money and resources. Slapping an "organic" label on it doesn't change that, it just makes the customer buying into it look wasteful and ignorant.

photo via Treehugger