Looks like the bottled-water-as-accessory-of-the-evil thing has truly taken off (that, or the recession is making more people take to the tap). Either way, bottled water sales are down in Scotland, and the water lobby isn't going to take it sitting down. Water producers have hired a PR firm to help boost their image in case things get really bad. The campaign? Tap water is loaded with E. Coli and other nasties, and shouldn't be consumed.A Scottish paper got their hands on memos and reports, which were allegedly paid for by Nestlé, Danone and Highland Spring. You can read all the juicy stuff they dug up here.Image via