GOOD

What Animal Are You?—Google’s Doodle for Earth Day 2015

Dr. Jane Goodall may be a whooping crane, but what are you?

Edward Norton. Image via Flickr User David Brossard

Wednesday, April 22 is Earth Day. To celebrate this well-intentioned day of days, Edward Norton found out he is a pangolin. Jared Leto—a wooly mammoth.

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Six Gifts for Creativity, Sustainability, and Giving Back

GOOD has assembled a holiday shopping guide for those looking to gift something a little different or support those in need.

It's about that time of year when we're all frantically trying to hunt down those last-minute gifts for our loved ones. To help guide you to some gifts off the radar, here is a short list of some inspiring products and services that we discovered at GOOD.is this past year.

1. A Shirt That Kids Can Play With—The Itty Bitty Project

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How I Turned My Love of 'The Wire' into Design for Impact

Most mainstream exposure to ‘hood’ culture doesn’t give an honest look into the heart and character of it. The Wire was brutally honest to a fault, but made me fully appreciate life in Baltimore.

I went to the Maryland Institute College of Art in Baltimore as an undergrad. It was only a matter of days after finishing my move that someone asked me, “Have you watched The Wire yet?” I had little notion of what Baltimore was actually like, even though I grew up 40 miles down Route 95 in Washington, D.C. I was completely swept away by the series. Most mainstream exposure to ‘hood’ culture doesn’t give an honest look into the heart and character of it. The Wire was brutally honest to a fault, but made me fully appreciate life in Baltimore.

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Enough of the “Me First” Economy, It's Time for “We First”

What the hell is contributory consumption? It's Simon Mainwaring's crazy idea for transforming our economy—and it just might work.

I told Simon Mainwaring he's out of his mind. He took it well, as a sign that he might be thinking big enough. His new book, which is as much a social media campaign to change business as we know it, is out this week. And that makes sense. We First: How Brands & Consumers Use Social Media to Build a Better World is a call to arms, to inspire customers to use their newfound Twitter power to make companies serve the world at large as well as their investors.

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