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Specialty Coffee Retailers Try to Prove They're Good to the Last Drop

Searching for the perfect cup of sustainable and ethically produced joe. #NationalCoffeeDay

When most people grab their first cup of morning coffee in a zombie-like state, few think about how the beans get from farm to percolator. Even fewer would ponder if, let alone how, the coffee industry revolutionized the business world. But for the past 20 years, the coffee industry has pushed the envelope in terms of how compassion can mold global markets and drive major profits.

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Figures of Progress: Adam Brotman, Chief Digital Officer at Starbucks

Brought to you by IBM. Our Figures of Progress Q&A shares how Starbucks is taking a data-driven approach to transform the customer experience.


GOOD and IBM have teamed up to bring you Figures of Progress, our new platform that explores the different ways that information has revolutionized our world. Through videos, story profiles, and infographics, we're sharing stories about the power of data and how today's leaders in business, city government and nonprofits are finding innovative ways to use it. Here's our latest Figure of Progress interview.

As Chief Digital Officer for Starbucks Coffee Company, Adam Brotman has responsibility for Starbucks’ core digital businesses including web, mobile, social media, card, loyalty, e-commerce, Wi-Fi, and the Starbucks Digital Network. Adam leads the company’s emerging in-store digital and entertainment teams and serves as a key member of Starbucks senior leadership team.

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Starbucks Is Funding Research That Would Turn Food Waste into Useful Stuff

A new "biorefinery" would transform old coffee grounds and stale baked goods into ingredients for plastics and detergent.

Who's got tons of old coffee grounds headed for the trash? Starbucks. And who's got great ideas for repurposing waste? Scientists. It's a promising match.

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Starbucks Profit-Sharing Initiative Gives Education Programs a Boost

A profit-sharing pilot will give money to nonprofits in New York City and Los Angeles to support education and job training programs.


The next time you head to your local Starbucks to get your java fix, your purchase may be boosting education and job training programs in low-income communities. The coffee giant plans to give a minimum of $100,000 in profits from two stores—one in Harlem and the other in the Crenshaw neighborhood of Los Angeles—to local community development agencies that run education programs.

Starbucks CEO Howard Schultz told The Wall Street Journal that he gave the green light to the partnership because he believes "business leaders have to step up and do our part." Funds from the Harlem store on the corner of 125th Street and Lenox Avenue will support the nonprofit Abyssinian Development Corporation in continuing its nationally recognized programs in several neighborhood public schools.

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