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Video: 2010's Best Restaurant Ad Promoted Environmentalism

A Starbucks ad promoting environmentalism was the best commercial of the year. Climate activists should take notice.

[youtube]http://www.youtube.com/watch?v=KRFofwu-0o4&feature=player_embedded

According to the data firm Ace Metrix, last year's most popular restaurant commercial was Starbucks' "The Big Picture," an ad asking consumers to abandon paper coffee cups in favor of reusable mugs. The minute-long spot was rated on things like its likability and persuasiveness, and it beat out dozens of other commercials from chains like Taco Bell and Chili's, which emphasized the value and quality of products rather than their environmental friendliness.


Recent scientific research has argued that dark climate change ads have a tendency to turn off a large swath of the American public. That Starbucks' attempt at a cheery environmental message is receiving such a positive response is more evidence that climate communicators should get happy.

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Childbirth is the number one reason American women visit the hospital, and it ain't cheap. In fact, it's getting more and more expensive. A new study published in Health Affairs found that the cost of having a baby with employer-sponsored health insurance increased by almost 50% in the past seven years.

The study evaluated "trends in cost-sharing for maternity care for women with employer-based health insurance plans, before and after the Affordable Care Act," which was signed into law in 2010. The study looked at over 657,061 women enrolled in large employer-sponsored health insurance plans who delivered babies between 2008 and 2015, as these plans tend to cover more than plans purchased by small businesses or individuals.

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Cancer is still the second leading cause of death after heart disease for both men and women. The American Cancer Society predicts that 2020 will bring almost 1.8 million new cancer cases and 600,000 cancer deaths, but there's also some good news. The American Cancer Society recently published a report in CA: A Cancer Journal for Clinicians stating the U.S. cancer death rates experienced the largest-single year decline ever reported.

Between 2016 and 2017, cancer death rates fell by 2.2%. While cancer death rates have been steadily falling over the past three decades, it's normally by 1.5% a year. Cancer death rates have dropped by 29% since 1991, which means that there have been 2.9 million fewer cancer deaths in the past three decades than there would have been if the mortality rate had remained constant.

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In order to celebrate the New York Public Library's 125th anniversary, the library announced a list of the top 10 most checked out books in the library's history. The list, which took six months to compile, was determined by a team of experts who looked at the "historic checkout and circulation data" for all formats of the book. Ezra Jack Keats's "The Snow Day" tops the list, having been checked out 485,583 times through June 2019. While many children's books topped the top 10 list, the number one choice is significant because the main character of the story is black. "It's even more amazing that the top-ranked book is a book that has that element of diversity," New York Public Library President Anthony W. Marx said.

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