Zipcar Study Reveals Urbanites And Millennials Share A Common Lifestyle

“Are millennials influencing cities or are cities influencing millennials? We’re not entirely certain,” the study concludes.

“Access is the new ownership,” is the phrase driving the sharing economy, and the millennial mindset is apparently what’s fueling it. For the past five years, Zipcar has conducted an annual study trying to figure out how to reach their mostly millennial audience. This is what they found:

Image via Zipcar_PR

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