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Zipcar Study Reveals Urbanites And Millennials Share A Common Lifestyle

“Are millennials influencing cities or are cities influencing millennials? We’re not entirely certain,” the study concludes.

“Access is the new ownership,” is the phrase driving the sharing economy, and the millennial mindset is apparently what’s fueling it. For the past five years, Zipcar has conducted an annual study trying to figure out how to reach their mostly millennial audience. This is what they found:

Image via Zipcar_PR

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On the Market Watch: Zipcar's Fast Lane to Smart Marketing

Brought to you by IBM. Zipcar CMO Rob Weisberg on how the company uses marketing towards its goal of making car-sharing more popular than car owning.


In the On the Market Watch four-part series, we interview industry leaders about how technology and business are evolving the way companies use marketing and social media. This post is brought to you by our partner, IBM.

As the world’s leading car-sharing network, Zipcar’s goal is to launch a “future where car-sharing members outnumber car owners in major cities.” Amongst the company’s “ambassadors of change” leading the charge is Rob Weisberg. In his two and a half years as CMO, Weisberg has doubled Zipcar’s membership base to more than 700,000 in major markets in the US, Canada and Europe, as well as more than 250 college campuses. Before joining Zipcar, Weisberg worked at agencies including Grey and Ogilvy, and served as VP, Multimedia Marketing at Domino’s Pizza. Weisberg talked with GOOD about the changing nature of business marketing and how Zipcar is expanding its audience through targeted messaging.

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Beyond Zipcar: Can Carpooling 2.0 Remake American Commutes?

By adapting to American car psychology, a European ride-share company hopes to cross the Atlantic to fill empty seats, save energy, and make money.

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Meg Whitman, ZipCar Join Forces Meg Whitman, ZipCar Join Forces

When Meg Whitman ran for governor she wasn't all that friendly to alternative transit. So why is she teaming up with a carsharing company?

ZipCar has a new heavyweight of corporate America on its board of directors. Meg Whitman took eBay from a $4 million website to an $8 billion retail game changer. She steered strategy at Walt Disney, Proctor and Gamble, and Hasbro before that. Californians are more familiar with her recent failed attempt at the governor's mansion. She ran on a Republican platform that wasn't especially friendly to alternative transit.

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