Design

Redesign Your Farmers' Market Winners

  • September 4, 20092:33 pm PDT
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Our latest project, Redesign Your Farmers' Market, asked for design solutions that would help food grown by local farmers to be more effectively delivered and distributed to urban residents. We received 65 entries from as far away as Finland, England, New Zealand, and Lithuania. Our ten judges picked 22 finalists which were exhibited at the Los Angeles farmers' market celebration 30 Years & Growing, as well as three runners-up and one winner. Congratulations to the winners and thanks to everyone who submitted for your thoughtful and passionate solutions.

Winner:



Farm on Wheels
A mobile vending concept consisting of a fleet of electric trucks dispatched from three permanent markets to disperse fresh produce more effectively in Los Angeles.




"Farm on Wheels is a program that brings locally grown produce to the people of L.A. County. The program selects fresh fruits and vegetables from local farmers and distributes the produce through a network of farm trucks. To engage more people in the consumption of fresh foods and support local and urban agriculture, Farm on Wheels creates a simplified and convenient food distribution network between farmers and consumers."
Mia Lehrer + Associates
Mia Lehrer, Astrid Diehl and Zhihang Luo

Los Angeles

First runner-up:



The New City Center of Urban Farming
A permanent farmers' market hub in Hollywood that makes the farm experience visible to urban residents with vending, greenhouses, social programs and educational facilities.
"The New City Center of Urban Farming (NCCUF) is the new information and food hub for the Los Angeles neighborhoods. This NCCUF and its four elements of demonstrative production (greenhouse), distribution (farmers market), processing (data center) and education (information center) centered around farming, both crops and data will feeding the new idea of rural and healthy living into metropolitan lifestyles."
im Studio mi/LA
I. Mazzoleni with S. Price, H. Portillo, L. Donggun, S. Proudian, L. Castro, R. Molina

Los Angeles

Second runner-up:



The Urban Field Farm Stop
An urban distribution system that uses existing channels of mass transit and bus stops to sell produce in L.A.
"This entry contemplates an innovative urban distribution system for fresh farm product to urban centers. As a complement to the typical destination market, the Urban Field Farm Stop concept inverts the traditional preconception of "market" and envisions the entire city map as a kind of decentralized farmers market, an Urban Field of fresh farm product integrated directly with the mass transit circulation system of the city. Select bus stops along central bus routes are reinvented as individual Farm Stops within this citywide Urban Field network."
BCV Architects
Christian von Ecksartsberg, Javier Medina, Megan Hannon, Laura Denton, Colin Alley

San Francisco

Third runner-up:



Hydroponic Farm(ers Market)
A site-specific concept for a hydroponic farm in San Francisco that harvests fog to feed a growing population.
"In order to accommodate the increase of population in the San Francisco Bay Area the region will require a new infrastructure that can collect, distribute water, power, fuel, and good to accommodate the needs of residents and visitors.  Through the exploration of environmental phenomena present in the Bay Area, this project investigates the notion of fog collection, urban agriculture, and distribution of farmed goods in the surrounding regions of San Francisco."
Michael Leung
San Francisco

And the 18 finalists:



CROPS
Min|Day
Omaha, NE & San Francisco, CA



Farm Wagon
Bill McCullam
Newbury, OH



Buy the Farm
Kevin Jones
Richmond, VA



Ooooby Stall
Pete Russell, James Samuel, Rich McCoy & Nolan|Ross
Grey Lynn, Auckland, New Zealand



Erie Street Market
Hugh Boyd
Ardmore, PA



Modular Markets
Alastair Warren, Blake Richardson, Bruno Wickes
Wellington City, NZ



Connections
Jessica Hyde, Daniel Pender
Athens, GA



After Harvest
Megan Zeigler, Steven Bell
Athens, GA



RoofFood
Laura Boutwell
New York



2-for-1
Ian Oberholtzer, Greg Mihalko, Ted Ullrich
New York



Community Farmers' Market
??Fidel Delgado
Washington, D.C.



Gas n' Greens
William Feuerman
New York



Low Flow Farmers' Market
Bureau E.A.S.T.
Los Angeles



An Illustrated Trip to the Farmers' Market
Mr. Tony Lunchbreath
Chicago



Farmlink
Josephine Chan, Blanket Collaborative
San Francisco



FARM^3
Gray Dougherty
Berkeley, CA



Portland Farmers' Market
Gene and Linda Aleci/Community Heritage Partners
Lancaster, PA & Portland, ME



FOOD = UTILITY
grey.studio
San Francisco

Special thanks to our judges:  Paula Daniels, Commissioner, Board of Public Works, City of Los Angeles; Vance Corum, Farmers' Markets America; Paul Zajfen, CO Architects; Tibby Rothman, The Architect's Newspaper; Mark Wall, manager and organizer of over 20 markets in Los Angeles; Klaus Koepfli & Erika Decker, Klausesbees; Steve Tamai, Tamai Family Farms; Vanessa Zajfen, The Urban & Environmental Policy Institute; Moira Beery, Urban planner, Occidental College and Alissa Walker, GOOD. And thanks to our partners, The Architect's Newspaper, The Urban and Environmental Policy Institute of Occidental College, CO Architects and the Los Angeles Good Food Network.
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