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Transparency: The Largest Bankruptcies in History

  • Posted by: GOOD , Always With Honor
  • on June 9, 2009 at 8:00 am

Last week, General Motors began the fourth largest bankruptcy proceedings in history, joining the many other large and venerable companies that have sunk to the bottom during this economic crisis. In fact, eight of the 20 largest bankruptcies have happened during the last two years of crisis. Our latest Transparency is a look at the biggest sinking ships in business history.

A collaboration between GOOD and Always With Honor.

  • Filed under: Magazine : Transparency
  • Categories: Business
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DISCUSSION: 30 Comments
    • Posted by: asiirila
    • on June 9, 2009 at 11:01 am

    It’s amazing how large the Lehman Brothers bankruptcy is compared with the rest. … Nice graphic, though I find putting time along the y axis is a little counterintuitive.If you’re interested in creating these types of information graphics on a contract basis, I encourage you to check out my company’s call for proposals at: http://www.eastwestcenter.org/ewc-in-washington/graphics-proposal/

    • Posted by: Martin
    • on June 9, 2009 at 2:55 pm

    I wonder: what is the standardised valuation of these companies? Did you think about inflation when putting this together? In other terms: in which years’ dollars are these bankruptcies calculated?

    • Posted by: Sean Galbraith
    • on June 9, 2009 at 9:13 pm

    I wonder where Bethlehem Steel’s bankruptcy falls on the list. That was a huge one as well.

    • Posted by: MartinW
    • on June 10, 2009 at 8:14 am

    Strange to see the calamity that was Enron absolutely dwarfed by Lehman Brothers.

    • Posted by: Anonymous
    • on June 10, 2009 at 10:21 am

    The figured account for inflation? I think past sinking boats would be comparible to current. 

    • Posted by: oligipod
    • on June 10, 2009 at 1:29 pm

    This is a terrible graphic for two reasons. 1. The x-axis is meaningless.2. The lengths of the ships in the graphic, not their areas, are proportional to the values. This makes, for instance, the Lehman Bros. bankruptcy appear four times as large as the WaMu failure, not twice, which is the reality.

    • Posted by: Eilis Monahan
    • on June 10, 2009 at 2:20 pm

    Graphics are very pretty but not actually “GOOD.” One of the principles of designing a good graphic representation of numeric data is that the AREA of the graphic should be proportionally related to the number being represented. When you’re making a bar chart where the width of the graphics is constant, than the length is proportional. But in this case where they’re using a boats, by increasing the length proportionally, the area increases disproportionally, thus making the Enron collapse visually appear to be 3 or even 4 times the size of the WaMu collapse, when in reality it was only twice the size. Sorry guys, but pretty as this is, its actually a failure.

    • Posted by: InternetPhrasesGirl
    • on June 10, 2009 at 7:12 pm

    http://www.youtube.com/watch?v=f3CIabaoHf4

    • Posted by: ju2tin
    • on June 10, 2009 at 9:15 pm

    If Edward Tufte were dead, he would be spinning in his grave. This
    is a terrible, TERRIBLE “infographic”, made up almost entirely of what
    Tufte calls “chartjunk”. Some issues:

    (1) Is the value of the bankruptcy represented by the length of the ship, or the area of the ship?(2) If the area of the ship is what counts, the hulls and
    superstructures create an uneven and unclear representation of just how
    much area each ship represents.

    (3) Are we supposed to assume the ships continue beneath “the water”, or is only the visible part of the ship relevant?

    (4) Lack of baseline makes it hard to compare the data.

    (5) Apparently, the ship sizes DO NOT even reflect the true sizes of
    each bankruptcy! There are only 6 sizes of ships, and each bankruptcy
    is classed into one of these 6. Wonderfully useless.

    (6) Are these inflation-adjusted dollar values? The “infographic” does not tell us.

    In sum, this graphic is entirely useless. Whoever made it should be
    sentenced to hand-plot bar charts of customer satsifaction survey data
    with a ruler and graph paper for the rest of his natural life.

    • Posted by: All Thumbs Politics
    • on June 10, 2009 at 10:10 pm

    I like how the sailboats are still 20some Billion Dollars.  So its not the most scientific graphic in the world.  It looks nice!?!  Read this post on how the politics republicans and democrats play are really just the same, only on different topics.

    • Posted by: lenswarrior1
    • on June 11, 2009 at 4:07 am

    I just dont understand how big coorporations that have been in business so long can all of the sudden go bankrupt in a matter of months. Wouldnt you think they would have savings built up over the 50+ years of being in business?

    • Posted by: Dave McCrae
    • on June 11, 2009 at 8:21 am

    ”I’m not that interested in return ON my investment as much as I’m interested in return OF my investment.’ – Will Rogers

    • Posted by: MDK
    • on June 11, 2009 at 8:58 am

    ju2tinCalm down. Thinks you have too much time on your hands…

    • Posted by: SFlummox
    • on June 11, 2009 at 12:56 pm

    If only they would sink ‘to the bottom’. Instead, rusting hulks, covered by holes and patches of bubblegum flounder about in our financial seas, demanding rescue from the Coast Guard (us).

    • Posted by: Buff
    • on June 11, 2009 at 5:44 pm

    I agree entirely with  ju2tin. The graphic is grossly misleading, as described by Tufte in his first book, The Graphic Display of Quantitative Information.You should buy a copy.

    • Posted by: Atley Kasky
    • on June 11, 2009 at 6:12 pm

    Tufte’s views, as understandably mentioned, are, however, entirely archaic and irrelevant here. Our visual vocabulary is expanding rapidly and our ability to absorb compound information through creative means is growing with it.

    Without too specifically defending this image alone, but rather the information graphic as a concept, I think trying to limit ourselves to Tuftean principles everytime we want to graphically express data would be a ghastly oversight to the most important part of visual communication, the narrative.

    Not only can an image convey data but it can tell a story.

    If all you’re looking for, however, is the data, I highly recommend The Economist or our very own Staturday.

    • Posted by: matthew
    • on June 11, 2009 at 6:57 pm

    How does the “wreck of the PennCentral”, circa 1970, compare?

    • Posted by: Fiend’s brave victim
    • on June 12, 2009 at 3:18 am

    Do the discussions on this site always reflect so well the war between Tufteans and, erm, those other people? With datagraphics as awful as this, I’d expect so. I’m glad Always With Honor made it fun for me though, phew! I don’t know how I could have got through that data without them.It sure doesn’t look to me like those figures are inflation-adjusted—an intentional political bias trying to add heft to criticism of the last decade’s ‘naked capitalism’? It wouldn’t surprise me from an organisation that places accessibility and ‘fun’ over accuracy. 

    • Posted by: Fiend’s brave victim
    • on June 12, 2009 at 3:22 am

    Having just checked out AWH’s website, I see they are the people responsible for some of the bits of illustration in Monocle magazine. Sounds about right—now there’s a magazine with a <i>seriously</i> mixed-up world view. 

    • Posted by: robofox
    • on June 12, 2009 at 10:09 am

    Good enough for marginally informed laypeople. Add another BIGGER ship in dotted lines to the right to represent the near-future sinking of the U.S. Givernment.

    • Posted by: The Contrarian
    • on June 12, 2009 at 11:23 am

    I agree with Matthew.  When the Penn Central declared bankruptcy on June 21, 1970. It was the largest  in US history up until that time.

    • Posted by: NewLehmanBook
    • on June 12, 2009 at 2:37 pm

    Former Lehman Brothers Distressed Debt and Convertible Securities Trader, Author of the new Lehman Book, A Colossal Failure of Common Sense, Published 7/21/09

    THE eagerly awaited Wall Street exposé . Written by a perfect combination of authors.

    By Lawrence G McDonald, the hard-driving Lehman Brothers trading Vice President, and the #1 New York Times bestselling author Patrick Robinson, the man who wrote Lone Survivor for the Navy SEAL Marcus Luttrell.

    Direct from the heart of Lehman Brothers, the bank that smashed the world economy. An incredible blow-the-lid-off account of the greed, the misjudgements, the dreadful stupidity of men who should have known better. Revealed by a man who was there, the eyewitness, Larry McDonald. Anyone, laymen or expert, can understand the crucible of a Wall Street trading floor. This is a black box of secrets. And now Larry McDonald rips the lid off.

    Pre-order your copy on AMAZON.COM

    They stand alone – the zillion-dollar questions of the financial crisis : What the hell happened at Lehman Brothers? And why was it allowed to fail, with aftershocks that rocked the global economy? In this news-making, often astonishing book, a former Vice-President of Lehman gives us the straight answers – right from-the-belly-of-the-beast. Larry McDonald is the first senior Wall Street trader ever to write such an exposé – revealing at last the culture and unspoken rules of the game like no book has ever achieved before.

    A Colossal Failure of Common Sense is couched in the very human story of McDonald’s Horatio Alger-like rise from a Massachusetts “gateway to nowhere” housing project, to the New York headquarters of Lehman Brothers, home to one of the toughest trading floors in the world. He posed as a pizza delivery man to get past receptionists, to score interviews at brokerage firms. He peddled frozen pork chops, door to door, to hone his sales skills, desperate to realize his dream of working on Wall Street.

    We get a close-up view of the other participants in the Lehman collapse, those who saw it coming with a helpless, angry certainty. We meet the Brahmins at the top, whose reckless, pedal-to-the-floor addiction to growth finally demolished the nation’s oldest investment bank. The Wall Street we encounter is a ruthless place, where brilliance, arrogance, ambition, greed, and all the human traits, combine in a potent mix that sometimes fuels prosperity, but sometimes destroys it.

    McDonald’s gripping story of the firm’s death spiral is a modern-day thriller, studded with incredible, insider revelations no one else knows, or would dare reveal.

    The collapse of Lehman Brothers was no surprise and didn’t have to happen. In fact, CEO Richard Fuld and President Joe Gregory were confronted with warnings on three occasions — starting as far back as 2005 — that the property market, on which they were betting the ranch, was teetering toward collapse. Fuld and Gregory turned their backs each time.

    McDonald paints a vivid picture of life inside Lehman, where the isolated and reclusive chief executive ‘reigned’ in his sumptuous 31st floor office, accessible only by private elevator. From this Ivory Tower so much of the firm’s brightest talent was driven out of the door. The full significance of the Lehman bankruptcy remains to be measured. But this much is certain: it was a devastating blow to both America and the world beyond. And it need not have happened. This is the story of why it did.

    http://www.lawrencegmcdonald.com/

    • Posted by: sean
    • on June 13, 2009 at 7:39 am

    @Atley while I am perfectly happy to acknowledge that time marches on so that what Tufte wrote years ago may not be the end of the story. Nevertheless, I struggle to see the “narrative” at work here. Of course you did say you weren’t defending this particular graphic, but the tone of your comment suggests that you might be comfortable with the general approach. Personally, I think this is a travesty of form over function. The obsession with a design idea tramps all over the ability for the data to be clearly communication. This is pure chart junk!

    • Posted by: Tom
    • on June 15, 2009 at 3:52 am

    Guys, try to take this in context.  If all graphics were made according to Tufte’s principles, we’d be looking at solid grey bars on white all the time.  That great for scientific or business environments where you’ve got a captive audience who have to look at the charts as part of their jobs but this magazine has one chance to grab our attention and I’d say its quite well with this graphic.Sure the data is not represented proportionally; the boats emphasize form over function etc…as a data graphic its a fail, no argument there.but as an interesting magazine piece, its attracted our eyeballs so its a success.

    • Posted by: Jack Phelps
    • on June 16, 2009 at 8:14 pm

    The data underlying the graphic is bad as well. Because Lehman was a bank, it held a tremendous number of assets and liabilities on its balance sheet that make asset-value-pre-bankrupcty an apples-to-oranges statistic. This is a common mistake for people who don’t look at financial company balance sheets for a living. A better metric would probably have been book value (assets minus liabilities), which obviously represents the “shortfall” in the company’s ability to cover its debt (although that has a few caveats too). 

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    Always With Honor

    Always With Honor is a creative collective specializing in map, icon, and information design.

     

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