Now that Trader Joe’s has agreed to sustainable seafood policies
, Greenpeace has bigger fish to fry. Costco
is the new baddie singled out by the environmental nonprofit for selling endangered, red-list fish, including orange roughy and Chilean sea bass. According to Greenpeace, Costco sells 15 of 22 red-listed seafood items—while telling its shareholders and customers that it supports sustainable seafood!
Greenpeace’s goals for this campaign are similar to its successful campaign against Trader Joe’s—but not quite as fun to write about from a blogger’s perspective. Why? Well, the old “Traitor Joe’s” campaign was just so smart and cute! The Traitor Joe spoof website
snarkily welcomed visitors to its “one-stop-shop for ocean destruction.” And somewhat like the hilarious fake BP public relations Twitter account @BPGlobalPR
, Greenpeace’s @traitorjoes Twitter account (now defunct) featured a pirate avatar wearing a Trader Joe’s Hawaiian shirt plus a black eyepatch, tweeting evil in character with lots of arghs thrown in about how much he loves eating red-list fish.
In contrast, the Costco campaign—dubbed Oh-No-Costco
—is a lot more sedate. The site has a semi-entertaining “Ocean Destroyers Anonymous” video, in which Traitor Joe’s reads a poem about his new sustainable seafood policies and Costco plays hooky to go buy endangered Chilean sea bass. But beyond that, all the text is pretty sincere, detailing Greenpeace’s position and Costco’s flunky status when it comes to sourcing sustainable seafood. And saddest of all, the campaign has no evil pirates!
Siel Ju is a Hollywood socialite with Ph.D who blogs about health, beauty, and life for MNN.
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