Sustainable Cars, or Sustainable Habits?
Technology is a social practice; it shapes itself to, and co-evolves with, its social context. If we want real transportation sustainability, we have to have lawmakers, private industry, and citizens working in concert, singing from the same hymnal. We have to make the choice to be sustainable. We have to develop a shared vision of a sustainable future. Then, and only then, can industry respond with the technology that will get us there.Spot on. Consumers can't simply demand that industry leaders or legislators address the issue of sustainability, and expect the cure-all for our environmental problems. A shift in consumer habits and a strategic use of purchase power as leverage seems a more feasible way to affect large sustainability efforts.
Check out the full post at Grist.
Photo (cc) via Flickr user Hamed
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