what's generally regarded as the first book about climate change for the general public, 1989's The End of Nature
, Bill McKibben's star has been continually rising. Unfortunately, so have atmospheric carbon dioxide levels. That's why McKibben's website 350.org
-an international initiative spreading the word about the critical need to reduce global carbon levels to 350 parts per million-continues to make noise, urging politicians to commit to swift and sweeping carbon legislation. With your help, that might happen.