When it comes to representation of people of color in popular culture, how they’re seen is just as important as if they’re seen. That’s why a recent tweet by Marvel Comics writer Saladin Ahmed is so important. Ahmed noticed that on the back of a Corn Pops box there was an illustration featuring dozens of yellow Corn Pops characters frolicking in a shopping mall, while the only brown one was the janitor.
“Hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor? This is teaching kids racism,” Ahmed asked Kellogg’s, the manufacturer of Corn Pops.
hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor? this is teaching kids racism. pic.twitter.com/Nh7M7IFawW
— Saladin Ahmed (@saladinahmed) October 24, 2017
Ahmed believes the illustration promotes a stereotypical message to children: People of color are all blue-collar workers.
yes its a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same…
— Saladin Ahmed (@saladinahmed) October 24, 2017
Kellogg’s quickly responded to the tweet and announced it would be changing the artwork immediately.
Kellogg is committed to diversity & inclusion. We did not intend to offend – we apologize. The artwork is updated & will be in stores soon.
— Kellogg’s (@KelloggsUS) October 24, 2017
Ahmed thanked Kellogg’s for their quick response:
genuinely appreciate the rapid response
— Saladin Ahmed (@saladinahmed) October 24, 2017
But not everyone was happy with Ahmed’s tweets and Kellogg’s response. An army of Twitter users began attacking Ahmed calling him a “crybaby” and telling him to “get a job.”
avoiding my mentions which are particularly full of upset racist dipshits right now. sorry if this means I’ve missed your non-dipshit words.
— Saladin Ahmed (@saladinahmed) October 25, 2017
so many folks taking time to tell me I have too much time on my hands
so many folks whining online that people whine online too much
lol
— Saladin Ahmed (@saladinahmed) October 26, 2017
If you don’t add people of color it’s racist… now if you do add them it’s racist. Make up your mind!
— Patty Thomas (@PattyThomas10) October 26, 2017
Maybe you are the racist. You decided it was racist. That doesn’t make it racist. Maybe your angry racist. If it was a janitor what’s wrong
— James Taylor (@GAMERJTAYLOR13) October 26, 2017
Boy, it’s not my fault your skin is dark. Get over it, get a job.
— Henry Betancourt (@SpiboaX) October 26, 2017
Trevor Noah had a brilliant take on why the illustration can only be seen as racist.
the Daily Show led off last night talking about my tweet about Corn Pops what is life pic.twitter.com/JUc1jOTYZv
— Saladin Ahmed (@saladinahmed) October 27, 2017


