YouTube Kids App Under Fire for Advertising to Kids

Several interest groups have banded together to encourage the FTC to better regulate digital marketing targeting children.

Image via YouTube screencapture

For decades, the Federal Trade Commission has been regulating television advertising with special attention to anything perceived to target the vulnerable minds of America’s youth. Now, consumer groups are advocating the same scrutiny be given to digital advertising, and Google’s new app YouTube Kids is feeling the heat.

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