GOOD

I found myself working at a company at the bottom of the totem pole in the midst of budget cuts. When I was laid off, I realized I wasn’t as upset as I would have been if I had loved my position. I immediately went back to applying for jobs that I would find meaningful and honestly couldn’t find an open, full-time position that fit my skillset at an organization I was really enthusiastic about. So, my husband told me it was time to pursue the idea that got me into graduate school- starting a cause-based marketing firm.

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Got a Small Business? It's Not Too Late to Prepare for Small Business Saturday

Small Business Saturday is a billion dollar boon for independent shops, but less than half are fully online. Here are four programs to help out.

As small businesses ready themselves for the holiday shopping season—including Small Business Saturday—it's important to note that many are missing out on the gains of an online presence.

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Debranded: Selfridges Launches 'No Noise' Campaign

Selfridges new No Noise campaign includes a collection of products stripped of their logos.

Selfridges, a U.K. department store, thinks that the experience of shopping is due for a change. "As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place," the store writes on their site. In response, they launched a 'quiet shopping' campaign called No Noise this week.

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On the Market Watch: Knewton's Educated Approach to Marketing

Brought to you by IBM. The COO of an online education site talks about how marketing crosses into his domain as his users and services grow.


In this four-part series, we interview industry leaders about how technology and business are evolving the way companies use marketing and social media. This post is brought to you by our partner, IBM.

Knewton is an educational platform dedicated to a more innovative approach to online learning. On a mission to share knowledge on an international level, Knewton's unique Adaptive Learning Platform tailors lessons to each individual learner. To hear more about how Knewton markets its business model and connects with its global audience, we caught up with CEO David Liu. After earning an MBA from Columbia Business School, Liu served as a Senior Vice President at AOL. And did we mention he’s been awarded a patent for web-based content personalization, too? Liu shares with GOOD how aspects of marketing often cross into his domain as Knewton continues to grow and expand.

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Sustainable Goods Go Hollywood With 'Green Product Placement'

A new company attempts to harness product placement's subliminal power for good.


As a set dresser and decorator for film and TV, Beth Bell stocks fictional characters' lives with real stuff—from the moisturizer lining their medicine cabinets to the vodka behind their neighborhood bars. And product placement companies are always on-hand to promote the world's biggest brands to Bell, helping her unload "Sweet n' Low and Little Debbie and crap" into these characters' lives.

"Brands exist in real life, so they should exist in fictional life and reality shows, too," Bell says. But some brands are better than others—and as shoppers in the real world begin investing in healthier foods and greener cleaners, there's no reason their Hollywood counterparts shouldn't do the same. So last year, Bell teamed up with colleague Lisa Dietrich to form Green Product Placement, the first company to promote sustainable, charitable, organic, and local products to Hollywood productions. "It was like the sky opened up and the angels sang," Bell says of the idea. "I couldn't believe no one else was doing this."

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Could Paying Cash Help You Eat Healthier Food? Could Paying Cash Help You Eat Healthier Food?

New research suggests its easier to load up on Oreos when you pay with plastic.

If you've ever come out of a supermarket with a cart-load of unhealthy foods, which you later regret buying (and eating), it might not just be a lack of willpower. According to a study published this month in the Journal of Consumer Research (subscription required), researchers suggest that credit cards mediate the pain of parting with hard-earned cash, making it easier to load up on Oreos, coffee cakes, and Cokes when you pay with plastic.

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