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  • Marketing, Stigma, Brands, Consumer choice, Spending, Social marketing, Social judgment
    How you feel about a treat can change based on the judgment of others. – Photo credit: DeanDrobot/iStock via Getty Images Plus
    Culture

    Why eating cheap chocolate can feel embarrassing even though no one else cares

    Siti Nuraisyah Suwanda

    2/10/2026
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    Female shopper looking for help – Photo credit: Canva
    Culture, Past Events

    21 products that are gaslighting us into thinking they’re essential when they’re not

    GOOD Staff

    8/24/2025
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    Girls deserve pants pockets, too! – Photo credit: @djmadnice/Canva
    Culture

    English schoolgirl victorious in the war for pants pockets

    Erik Barnes

    4/8/2025
  • Articles, Legacy

    Starting a Cause-Based Company from Scratch

    Alexa Loken

    12/20/2013
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    Got a Small Business? It’s Not Too Late to Prepare for Small Business Saturday

    Rodrigo Mejia

    12/5/2013
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    Debranded: Selfridges Launches ‘No Noise’ Campaign

    Adele Peters

    1/17/2013
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    Why the Green Economy Needs a Marlboro Man

    Zachary Slobig

    8/6/2012
  • Articles, Legacy

    On the Market Watch: Gap’s Marketing Strategies for Accessible Style

    Good Partner

    6/14/2012
  • Articles, Legacy

    On the Market Watch: Zipcar’s Fast Lane to Smart Marketing

    Good Partner

    6/11/2012
  • Articles, Legacy

    On the Market Watch: Knewton’s Educated Approach to Marketing

    Good Partner

    6/9/2012

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