The Food Industry Tries to Redesign the Nutrition Label, Fails The Food Industry Tries to Redesign the Nutrition Label, Fails
Lifestyle

The Food Industry Tries to Redesign the Nutrition Label, Fails

by Lily Mihalik

June 28, 2011

Will we see that kind of Scandinavian simplicity here? Probably not. Brownell says the “keyhole” system wouldn't work in the United States because the food industry’s powerful lobby would block such a black-and-white system that categorized every food as either healthy or unhealthy. “The problem is that the industry mantra is that there is no bad food,” he says. “Why would the food industry want people to eat in a healthier way? That would mean they'd have to sell less food overall.”  

Perhaps it's worth exploring a more qualitative approach. Brownell told me he'd like to see "a label that provides the consumers with the evaluative part, not just the numbers. They need to understand what those numbers mean." Considering what we're up against, I'd have to say I agree.

Lily is part of Rethink the Food Label, an ongoing collaboration with GOOD and News21. For more about the project, click here.

Top image via GMA; middle image via FSA; bottom image via NFA.

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The Food Industry Tries to Redesign the Nutrition Label, Fails