GOOD Design Daily: Concert Posters Against Social Media, for Social Interaction

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Patrick James
Writer / Former GOOD Managing Editor

November 17, 2010 • 4:00 pm PST
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In an effort to promote the 44th Kent State Folk Festival, which takes place November 17 through 20 in Ohio, Cleveland's Marcus Thomas agency designed an anti-social media, pro-social interaction poster campaign. The sentiments are clever and concise:

Clapping your hands when you like a band is way better than clicking some Like button.

Let your memory download the music for a change.

The sensual, pulse-pounding rhythms of Samba shouldn't be experienced via YouTube.

That most people who see the campaign will do so online is maybe fitting; integrated into the border of each image is a power cord, which is conspicuously unplugged. The imperative couldn't be clearer: Turn off the computer, get out of the house, and go hear to some live music.

Kent State

Posted in: GOOD Blog,; Design,; Technology,; Culture

Tags: technology,; design,; media,; culture,; advertising,; music,; social media,; good design daily,; kent state folk festival,; wksu,; spin

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