The Ballsy New Tap Water Campaign: Lies

Well, this is something: Tappening, the tap-water campaigners, has taken its gloves off and is fighting the bottled-water business the dirty way. Using the old beat-them-at-their-own-game approach, Tappening's new Start a Lie campaign takes on truth in advertising by allowing you to create your own viral lie about bottled water. Because, as they say, "If bottled water companies can lie, we can too."

Kind of clever, no?

Click through to see some of their ads, and visit their page to see some hilarious user-submitted entries (Matt Damon), or to create your own.