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Transportation Issue Intermission: Rush Hour Four

  • Posted by: Andrew Price
  • on April 8, 2009 at 5:05 pm

This video, made for Nike by our good friends at Supermarché, tracks four commuters as they race from Brooklyn to Manhattan, each using a different means: cab, skateboard, bike/kayak, or public transportation.

[good width="560" height="316" image="http://post.cloudfront.goodinc.com/wp-content/uploads/2009/04/rhf.jpg"]http://pre.cloudfront.goodinc.com/videos/Supermarche_Race.mp4[/good]

Now you know which mode of transit is fastest (and which is most likely to dump you in the East River). Best part: the Marty McFly move by the skateboarder at minute 2:00.

  • Filed under: Blog : GOOD Blog
  • Categories: Design
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DISCUSSION: 24 Comments
    • Posted by: Anonymous
    • on April 9, 2009 at 3:47 am

    To complete the comparison, shouldn’t there be someone with a private vehicle? The had a guy spend half an hour looking for a cab, then concluded that cars are slow. Not very fair. I hate traffic more than most, but I’m not really sure what we learned here. Great watching though. Should be a hang-glider too.

    • Posted by: Anonymous
    • on April 9, 2009 at 4:53 pm

    I agree, they should have timed the cab from when they started AND from when he finally got a cab.

    • Posted by: Anonymous
    • on April 9, 2009 at 6:30 pm

    Yea, I agree with the post above. I was not a fair race.

    • Posted by: Anonymous
    • on April 10, 2009 at 1:29 am

    I think the point is that you have control over when you start on a skateboard or bicycle and you have no control over when a cab or bus comes. This is part of the commute time. Nobody is complaining that they didn’t stop time when the woman was waiting for the bus or waiting for the train… or when the guy was fully submerged under water… Perhaps we are quick to dismiss fast ways of getting around that also involve excessive movement/sweating/getting wet on the way to work. 

    • Posted by: Anonymous
    • on April 10, 2009 at 1:30 am

    Also, you may have noticed that even though he was in the cab before minute 31, it took ANOTHER HOUR to get there. He still would have lost. It’s all in the numbers. That’s the point. 

    • Posted by: JustinLam
    • on April 10, 2009 at 7:17 am

    I am fully in favour of public transit in all instances (and intend to keep living in cities where I don’t need a car), but to be fair, this is Manhattan – one of the few places in the US where public transit actually seems to work at a comparable speed to driving. BBC’s Top Gear did a similar race through London with public transit coming after bicycling, but before speedboating down the Thames and driving.I would like to see someone bankroll a similar video in San Jose or Minneapolis, or really just any place with massive office park sprawl. If we can get to the point where the public transit person in that race still wins, I think we’ll be in a good place. 

    • Posted by: Anonymous
    • on April 10, 2009 at 3:17 pm

    The cyclist would have won hands down if he hadn’t done that ridiculous (but totally awesome) Kayak routine. 

    • Posted by: Anonymous
    • on April 11, 2009 at 4:53 pm

    Incredible filmmaking, those guys are crazy.  I think the message is that getting around is always faster if you take matters into your own hands.  But, if you don’t want to dump in the East River, public transportation is not a bad option – at least in NYC.  They should do this in other cities…

    • Posted by: Anonymous
    • on April 11, 2009 at 5:24 pm

    this was amazing.  very creative.

    • Posted by: Anonymous
    • on April 12, 2009 at 7:21 pm

    I’m glad he fell in the river, he looks hot in a wet t-shirt.  

    • Posted by: Anonymous
    • on April 12, 2009 at 8:39 pm

    Inspirational, motivational and pretty awesome!Great video!I’m happy to see Rel has his brain bucket on :)

    • Posted by: Anonymous
    • on April 13, 2009 at 10:25 am

    Cool video, but Nike should change its game and stop using sweatshop labor.

    • Posted by: Anonymous
    • on April 13, 2009 at 10:38 pm

    What’s wrong with sweet shop labor?

    • Posted by: Anonymous
    • on April 13, 2009 at 10:39 pm

    That’s really not funny, it’s a serious ongoing problem. And it exists within the United states as well, it’s not just an “over there” thing. We need to deal with it here.

    • Posted by: Anonymous
    • on April 13, 2009 at 10:39 pm

    Nike still uses sweetshops?

    • Posted by: Anonymous
    • on April 13, 2009 at 10:42 pm

    In an article about a Nike sweatshop in Vietnam, Johan Norberg wrote, “But when I talk to a young Vietnamese woman, Tsi-Chi, at the factory, it is not the wages she is most happy about. Sure, she makes five times more than she did, she earns more than her husband, and she can now afford to build an extension to her house. But the most important thing, she says, is that she doesn’t have to work outdoors on a farm any more… Farming means 10 to 14 hours a day in the burning sun or the intensive rain… The most persistent demand Nike hears from the workers is for an expansion of the factories so that their relatives can be offered a job as well.”[10]

    • Posted by: Anonymous
    • on April 13, 2009 at 10:45 pm

    I don’t get how he had two bikes and a kayak. that is totally unrealistic to get to work. 

    • Posted by: Anonymous
    • on April 13, 2009 at 10:49 pm

    it’s totally illegal for skateboarders to catch a ride on a truck like that. if a cop had spotted him that would have added a lot of time to his commute.

    • Posted by: Anonymous
    • on April 13, 2009 at 10:49 pm

    so would a detour to buy some sweets  :)  :)  :)

    • Posted by: Anonymous
    • on April 14, 2009 at 4:37 pm

    Also, while transit and taxi take longer, using these options allow the commuters to do something with the time. I take transit everyday, and get a solid 30 minutes reading done each way as a result. The man in the video was able to get breakfast in the car. The subway/taxi people were by far the least haggard as a result of commuting. Et cetera. I doubt that biking/running/skateboarding/kayaking affords amenities…Of course, perhaps the more active methods of transit can be used as a substitution for the time/money spent at gyms/yoga classes/et ceteraMaybe transit to work and a jog home is the best utilization of time/effort?

    • Posted by: Anonymous
    • on April 15, 2009 at 2:23 pm

    You’re right.  The biggest amenity of riding your bike/kayaking/skateboarding to work is exercise, which is better than stuffing your face with a bacon sandwich in the back of a cab.   You get there faster and you do your body good.  

    • Posted by: Anonymous
    • on April 16, 2009 at 12:26 pm

    The man with boat has big beautiful lips. Good work on video. 

    • Posted by: Anonymous
    • on May 5, 2009 at 1:34 pm

    this video sucks

    • Posted by: Anonymous
    • on May 5, 2009 at 1:35 pm

    You’re just saying that because you edited it.  Zac Stuart Pontier.

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