IBM GOODCo Nominee: Adrianna Papell
IBM, GOOD's partner in the search for the most innovative and responsible medium-sized companies, selected New York-based women’s apparel designer Adrianna Papell as a finalist for the GOOD Company Project.
Founded in 1979 by Harvey Berkman, Adrianna Papell started as a dress and blouse fashion house, but now caters to women of all ages for all occasions. They’ve stayed true to traditional dressmaking techniques and craft hand-sewn dresses in-house, but they're also strategic about embracing technology to better connect with their customers. An innovative cloud-based solution from Sky IT allows Adrianna Papell to view product performance at the point of sale so they can evaluate better what styles and looks women are looking for. From this data, the company can also see how products are selling, and break down those numbers by factors including geographic location and season.
Check out the video to see how Adrianna Papell is leveraging technology to better reach fashion-savvy women.