Documenting the Transformation of Miles Per Hour to Meals Per Hour

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After Superstorm Sandy left a path of destruction estimated at $71 billion, Toyota and Food Bank For New York City teamed up to help the relief efforts in areas that were most impacted through a program called Meals Per Hour. Filmmaker Supermarché (“Paranormal Activity 3”, “Catfish”) recorded the inspiring road to recovery as the nonprofit worked to serve those in need. Today, they’re releasing a short film documenting the process—watch it here.

The Meals Per Hour project paired the nonprofit’s staff with a Toyota Production System team to help increase the number of people Food Bank For New York City could serve. By implementing small, but powerful changes Toyota and Food Bank For New York City were able to distribute emergency meals 18 times faster, from 25 meal boxes per hour to 450 per hour.

In an ongoing commitment to helping provide nutritious meals to those in need, Toyota will donate one meal to Food Bank For New York City, up to 125,000 meals, for every view the documentary receives. Watch it by July 19 and help someone in New York City who, nearly 8 months later, is still feeling the effects of Superstorm Sandy. Toyota has already committed to 250,000, and you can help add another 125,000 by watching here today.