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Happy New House

The creative director at a Los Angeles ad agency is remodeling his house. And he wants to reclaim concepts like "family," happiness" and "loyalty" from, well, ad agencies who build brands for corporations.So what does he do? He recruits acclaimed architect Neil Denari* and gears his remodel around his..




The creative director at a Los Angeles ad agency is remodeling his house. And he wants to reclaim concepts like "family," happiness" and "loyalty" from, well, ad agencies who build brands for corporations.

So what does he do? He recruits acclaimed architect Neil Denari* and gears his remodel around his own "Family Brand." Take that, Proctor and Gamble.

Progress on the Happy New House is being documented online.

*Denari also built the offices of the Endeavor talent agency. The guiding principle? "The necessary visual and acoustical connection between the agent and his/her assistant." Indeed. We've seen Entourage.








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