Thank you for your email. However you rather miss the point... we are more than aware of the gender stereotypes and were making an ironic point by using archive mail-order catalogue photos from the 1970s...
When we are trying to sell stationery (please note spelling) there are images that appeal to boys and images that appeal to girls - and we have had a very successful season with the designs that we chose. So presumably the majority of our customers approved of the products.
Smallwood goes on ask whether girls are inherently predisposed to baking while boys get to go on adventures.
When doing back to school shopping, would you buy something for your kid that reinforced gender stereotypes?