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Boing Boing points us to the first use of television spots to secure a presidency. While the JFK vs. Nixon in ‘60 is a famous example of the importance of looking presidential on TV, it was the Ike Eisenhower-Adlai Stevenson face-off that first took advantage of the mass reach of the infant medium. Here's..\n

Boing Boing points us to the first use of television spots to secure a presidency. While the JFK vs. Nixon in ‘60 is a famous example of the importance of looking presidential on TV, it was the Ike Eisenhower-Adlai Stevenson face-off that first took advantage of the mass reach of the infant medium. Here's a sing-song Disney endorsement for Ike:
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And here is a twilight-zone curio from Stevenson:
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You can check out Obama and McCain's multi-platform ad campaigns on any major website, but for some historical (and hilarious) reference materials, check out 4President.org, a site that's collected candidates' bumper stickers, brochures, acceptance speeches, and other presidential miscellany from the 1960 campaign to the present. We especially enjoy the awesome variety from '72.