At Greenstart, some of the very best startups we’ve invested in were founded by people who ran into a problem in their own industry, and started a company to solve it. One company like this is kWhOURS, founded by an employee who saw a way to make his job and industry a lot more efficient.


Co-founder Colin Davis was an energy auditor. He spent his days walking around buildings with a pencil and paper notebook, recording information about the building. He noted the heaters, rooms, and everything down to individual screws. Needless to say, the process took a long time. For every day he spent in the building, Davis spent two or three days in the office entering all of the information into the computer. Despite all his work, the spreadsheets were almost never used again. A different building inspector would end up walking the building later and doing the same thing all over again.


Davis saw that there was an easier and faster way to do his job, and that building owners needed a way to store information. He founded kWhOURS to solve this problem and bring the job of energy auditors into the 21st century.


kWhOURS created a program for tablet computers to take the place of clipboards and pencils. This reduces the time and cost of an energy audit by 35 percent. The startup also created space online for building owners to store all the information about their building, so it wouldn’t get thrown away. The new process also makes it much easier to do energy efficiency projects.


kWhOURS originally made their software for Windows tablets, but their customers kept coming back asking for an iPad app. Those two things may sound similar to those of us that don’t program software, but they’re very different. Everything on a Windows tablet uses files and folders like a PC—and iPad apps don’t. Making the switch is a bit like taking apart a suburban house and putting the pieces back together in an urban condo. Parts of it are similar, but the whole process is different.


Greenstart’s designers worked closely with kWhOURS to reimagine their incredibly powerful and detailed software for iPad. Our design team played a key role in the process, from sketching concepts to organizing information to laying out what the app looks like. They made mock versions of the new software and tested them out with real customers. The end result was business software for iPad that appeals to older energy professionals and a tech-savvy younger crowd as well.


Designing the iPad app helped kWhOURS take on new customers so they could continue helping energy auditors work smarter and building owners take control of their own buildings and energy use. It’s an important first step toward a future where all kinds of buildings have modern, efficient equipment managed with technology, and an impressive feat for a hardworking entrepreneur and his team.
This month, challenge a neighbor to GOOD’s energy smackdown. Find a neighbor with a household of roughly the same square footage and see who can trim their power bill the most. Throughout February, we’ll share ideas and resources for shrinking your household carbon footprint, so join the conversation at good.is/energy.


Original image via Shutterstock

  • Man’s dog suddenly becomes protective of his wife, Internet clocks the reason right away
    Dogs have impressive observational powers.Photo credit: Canva

    Reddit user Girlfriendhatesmefor’s three-year-old pitbull, Otis, had recently become overprotective of his wife. So he asked the online community if they knew what might be wrong with the dog.

    “A week or two ago, my wife got some sort of stomach bug,” the Reddit user wrote under the subreddit /r/dogs. “She was really nauseous and ill for about a week. Otis is very in tune with her emotions (we once got in a fight and she was upset, I swear he was staring daggers at me lol) and during this time didn’t even want to leave her to go on walks. We thought it was adorable!”

    His wife soon felt better, butthe dog’s behavior didn’t change.

    pregnancy signs, dogs and pregnancy, pitbull behavior, pet intuition, dog overprotection, Reddit stories, viral Reddit, dog instincts, canine emotions, dog owner tips
    Otis knew before they did. Canva

    Girlfriendhatesmefor began to fear that Otis’ behavior may be an early sign of an aggression issue or an indication that the dog was hurt or sick.

    So he threw a question out to fellow Reddit users: “Has anyone else’s dog suddenly developed attachment/aggression issues? Any and all advice appreciated, even if it’s that we’re being paranoid!”

    The most popular response to his thread was by ZZBC.

    Any chance your wife is pregnant?

    ZZBC | Reddit

    The potential news hit Girlfriendhatesmefor like a ton of bricks. A few days later, Girlfriendhatesmefor posted an update and ZZBC was right!

    “The wifey is pregnant!” the father-to-be wrote. “Otis is still being overprotective but it all makes sense now! Thanks for all the advice and kind words! Sorry for the delayed reply, I didn’t check back until just now!”

    Redditors responded with similar experiences.

    Anecdotal I know but I swear my dog knew I was pregnant before I was. He was super clingy (more than normal) and was always resting his head on my belly.

    realityisworse | Reddit

    So why do dogs get overprotective when someone is pregnant?

    Jeff Werber, PhD, president and chief veterinarian of the Century Veterinary Group in Los Angeles, told Health.com that “dogs can also smell the hormonal changes going on in a woman’s body at that time.” He added the dog may “not understand that this new scent of your skin and breath is caused by a developing baby, but they will know that something is different with you—which might cause them to be more curious or attentive.”

    The big lesson here is to listen to your pets and to ask questions when their behavior abruptly changes. They may be trying to tell you something, and the news may be life-changing.

    This article originally appeared last year.

  • Throughout history, women have stood up and fought to break down barriers imposed on them from stereotypes and societal expectations. The trailblazers in these photos made history and redefined what a woman could be. In doing so, they paved the way for future generations to stand up and continue to fight for equality.

  • ,

    Why mass shootings spawn conspiracy theories

    Mass shootings and conspiracy theories have a long history.

    While conspiracy theories are not limited to any topic, there is one type of event that seems particularly likely to spark them: mass shootings, typically defined as attacks in which a shooter kills at least four other people.

    When one person kills many others in a single incident, particularly when it seems random, people naturally seek out answers for why the tragedy happened. After all, if a mass shooting is random, anyone can be a target.

    Pointing to some nefarious plan by a powerful group – such as the government – can be more comforting than the idea that the attack was the result of a disturbed or mentally ill individual who obtained a firearm legally.


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