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IBM Works to Make Reclaimed Water More Efficient

Brought to you by IBM. As the largest reclaimed water consumer in Phoenix, the Desert Mountain resort is working to improve efficiency.


This content is brought to you by our partner, IBM

Water is a precious commodity anywhere in the world but in Arizona's Sonoran desert, this key resource is especially important to conserve. The region's arid climate is hot and dry and can be a challenge for businesses like Desert Mountain, a golf course and residential community which encompasses more than 10,000 acres in the Sonoran desert.

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How San Francisco is Working to Become a Zero Waste City

Brought to you by IBM. Join GOOD for a live tweet chat today about how trash collection can go from "waste management" to "resource recovery."


This message is brought to you by our partner, IBM

Join GOOD and IBM for a live tweet chat on Friday, June 1 at 1 p.m. ET (#zerowasteIBM) about the future of recycling and how trash collection can go from "waste management" to "resource recovery." Instead of taking all collected trash straight to landfills, companies like Recology are rethinking how to manage the waste stream. Teaming up with IBM, Reoclogy is working to make San Francisco a zero waste city by using data to tailor recycling management to specific neighborhoods, as well as composting and extracting reusable items before they reach landfills.

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Masters of Disaster: Augusta National's Got A Gender Problem

The Masters and IBM are two long-standing American institutions, but only one of them is changing with the times.


I don’t play golf, but I love the Masters, the historic tournament held every April since 1934 at Georgia’s Augusta National Golf Club. The online video stream makes for great at-work viewing: Largely silent except for classical music and whispered commentary, the action moves slowly enough for concentration, but it’s easy to tune in for the moments of drama.

This relatively small sporting event provides better online coverage than other major professional leagues in part because tech giant IBM is one of the Masters’ three primary corporate sponsors and manages its web presence. As a marketing strategy, the sponsorship is a nice way for IBM to remind viewers of both its blue chip corporate pedigree and its next-generation tech chops.

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Six-Year High School Lets Students Earn a College Degree and a Job at IBM

Students can graduate with an associate's degree in computer science.

Last week we hosted a panel discussion on how schools, businesses and government need to work together to educate the STEM workforce of the future. Well, Pathways in Technology Early College High School, a new collaboration between the IBM International Foundation and the New York City Public Schools might just be a model partnership.

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Scanning the Supermarket Barcode, from Punch Cards to Vanity Branding A History of the Supermarket Barcode

Thirty-seven years ago, the barcode entered the supermarket—and transformed the way we shop for food.

Thirty-seven years ago today, a strange new computer technology entered the supermarket. On June 26, 1974, a white male by the name of Clyde Dawson entered Marsh Supermarket in Troy, Ohio. He loaded up his cart with groceries and approached the checkout line. The cashier that day was Sharon Buchanan. At 8:01 a.m., she picked a 10-pack of Wrigley’s Juicy Fruit chewing gum out of his cart and scanned it.

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Solving the Creativity Crisis: The "No Right Brain Left Behind" Challenge

The brightest creative minds from American industry are gathering to make sure schools teach conceptual, big-picture thinking.


Can the best and brightest from America's creative industries help solve the creativity crisis currently facing our schools? That's the hope of No Right Brain Left Behind, a "speed innovation challenge" designed to help schools make the leap from an outmoded 19th century education model that's focused solely on teaching students to know and apply information, to a "conceptual-era" 21st century approach grounded in creative, big-picture thinking.

Why does our education system need to make the shift? According to an IBM poll of 1,500 CEOs, creativity was identified "as the number one competitive edge" of the future, meaning the "soft skills" of the right brain need to be nurtured more than ever.

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