Jealous of your friend who gets massages at work? Yeah, we are too. Turns out that was just the beginning. As the business world races to merge the lost luxuries of the dotcom boom with the responsibilities of the sustainability era, we construct the ideal workplace.
View Perfect, Inc. 
A collection of interesting numbers and pertinent tidbits from GOOD Business. View here. 
What happens when oil-rich tycoons, real-estate magnates, and tech guys decide they care about the environment? Big money, new markets, and accusations of hypocrisy, of course.
Matthew Simmons
Was Got into the oil game by accident, when an acquaintance asked him to invest in a budding business drilling offshore... 
GOOD brings you the executive summary of Who Moved My Cheese, The Seven Habits of Highly Effective People, and three other popular business books.
Who Moved My Cheese?
by Dr. Spencer Johnson
Who Moved My Cheese is a corporate fable detailing the dangers of getting trapped inside an over-developed metaphor. Your only hope... 
Thanks to the Internet, information and anger can spread at the speed of light. Don’t like a certain company’s environmental policy? Not getting a good return on your investment? All it takes is a few well-chosen clicks of the mouse to find yourself at the head of a virtual mob. Here are a few guerilla campaigners—some working... 
Why spend millions to scrub the carbon out of your fossil-fuel-based operation when a slick ad agency can whip up the same green buzz for a fraction of the price? During the last 10 years, as environmentalism has captured the public mind, numerous legacy industries have done just that. Here are some egregious green-talking... 
The innovative clothing company Nau was supposed to transform the apparel industry. Instead, it tanked. So what went wrong, and what happens next?
Unfuck the world. Mark Galbraith remembers when he first heard the phrase. It was June, 2004. Galbraith was sitting in Typhoon, a pan-Asian restaurant at the Santa Monica airport... 
In the 1990s, when the internet shook up the business world, companies of all sizes responded by adding extra-big windowed offices for their Chief Information Officers—not that anyone knew what a Chief Information Officer was yet. Now that environmental sustainability and social responsibility are household buzzwords, another... 
Gary Hirshberg, the president, chairman, and CEO of Stonyfield Farm, has a better reason for doing business.
The landscape of sustainable business is filled with landmines. Questions like “Does offsetting carbon really matter?” “Is recycling a scam?” and “How do I know where my materials come from?” abound, while incentives... 
A conversation with Jonathan Greenblatt and Jay Coen Gilbert
GOOD: There is a range of media options available to you and many that are consumed by business people. I’m glad you want to work with us.
GILBERT: GOOD has a unique voice and we believe it’s that voice that will give the B Corp community the... 
