Type and Token
- Posted by: ScottStowell
- on August 15, 2007 at 3:02 pm
New typefaces are created for aesthetic, commercial, or simply practical reasons. And sometimes—when one gets appropriated by a brand or movement—they can take on a life of their own.
For the print version of GOOD 006 we picked the following notable fonts.
Futura Black Stencil (by Paul Renner, 1929), a product of the Bauhaus movement, is best known today as Au Bon Pain’s logo type.
Arnold Bröcklin (by Otto Weisert, 1904) is an Art Nouveau typeface that was later appropriated by the hippie movement.
Handel Gothic (by Ronald Trogram, 1980) was used on New Order’s Republic and in the opening credits for Star Trek: Deep Space Nine.
Matrix (by Zuzana Licko, 1986) was specifically designed to reproduce well on early laser printers.
Sauna (by Underware, 2002) is named after the warm and comfortable feeling it suggests.
Frankfurter (by Alan Meeks, 1970) was named after America’s favorite sausage.
DISCUSSION: 1 Comment
Me, I like Tahoma, Verdana, or Tebuchet for body font, and Palatino Linotype and Occidental for the fancy titling…Futura Black Stencil – meh. Can be subject to fuzzing.Arnold Bröcklin – a bit more legible, leaning towards fancy. Handel Gothic – better.Matrix – YIKES! Pin pounder flash backs!Sauna – Reasonable.Frankfurter – Well… I can see the reason for the name.