The holidays have a way of drawing even the most secular people toward houses of worship. So whether religion is part of your everyday life or Christmas Eve is the last time anyone will spot you near an altar until Easter, it’s likely you’ll encounter someone undergoing a spiritual experience in the coming days. Ask someone what it’s like to “feel the spirit,” and they’ll probably describe it as mysterious, even unknowable. Yet, thanks to new research, neuroscientists can tell us exactly what’s happening in the brain at that moment.


According to recent findings published in Social Neuroscience as part of an ongoing study called the Religious Brain Project, researchers have found evidence that when a brain is “on God,” its reward circuits are activated—just as they are when listening to music, having sex, getting high, or falling in love.

[quote position=”left” is_quote=”true”]I have had spiritual experiences where I think they must be like getting high, but without the hangover.[/quote]

Michael Ferguson, a postdoctoral associate in the department of Human Development at Cornell University who does not practice any religion, served as the lead researcher for the study, which he says he undertook in an attempt “to understand the nature of the exquisitely powerful experiences” of the Mormon faith of his upbringing. Together with colleagues at the University of Utah, Ferguson drew on the large Mormon population in the area to initiate the first leg of this multireligion project, inviting 17 practicing Mormon participants to engage in religious activities typical of Mormon worship while inside a functional magnetic resonance imaging scanner.

These activities included quiet personal prayer, reading scripture from The Book of Mormon, and watching videos of religious leaders preaching. Participants were asked to report when they were—as noted above—feeling the spirit. “We used the cultural lexicon rather than trying to generate some type of awkward scientific language for the questions,” Ferguson says.

To Ferguson’s delight, when participants reported religious connection, their brain’s “dopaminergic reward circuitry” lit up—the same part activated by drugs or gambling. The structure is known as the nucleus accumbens, connected to the medial prefrontal cortex, which is associated with focused attention. These results might explain why people’s experiences of religious or spiritual experience often seem to have an element of ecstasy or euphoria, one akin to more illicit behaviors.

Lissa Provost, a Pentecostal Christian from California who has never had a drink or taken drugs, says she was once pulled over for drunk driving after a church service. “There have been times when I have had spiritual experiences where I think they must be like getting high, but without the hangover.”

[quote position=”right” is_quote=”true”]Religious or spiritual connectedness could offer protective benefits against depression.[/quote]

The Utah study did reveal some slight differences in the way the reward system lights up during religious experience that differs from drugs, however. “This wasn’t just a release of dopamine,” Ferguson clarifies. “We saw high levels of thought and abstract engagement from prefrontal regions, which we think are probably amplifying the phenomenal components of this religious experience.”

In other words, a drug experience will activate the nucleus accumbens independent of other brain regions, whereas a religious experience brings about a “coordination of regions.” While Ferguson says that a case can be made that religious experience is “habit-forming,” much like drugs or alcohol, he makes clear that “to just immediately dismiss all habit-forming behavior as vice and unhealthy is unwarranted.”

For Boston writer Britni de la Cretaz, who primarily considered herself an atheist and “a nonpracticing Jew” until she got sober, “a spiritual experience and connection with a higher power” wasn’t just a healthier habit. It was the thing that stopped her from drinking and doing drugs, she says.

“When I was an atheist, I fancied myself too smart to believe in God,” she says. Yet it was through the spiritual component of the Twelve Step recovery program, Alcoholics Anonymous, that de la Cretaz connected with a higher power and finally became sober. “I’ve been sober five years, and I credit that to forces greater than me because everything in my power I’d ever tried up until I tried believing in God hadn’t worked,” she says.

Jameelah Obadiah Schmidt, who was raised in an Islamic family, had a memorable religious moment of ecstasy in “a dream of the world ending in fire.” She says that Islam teaches that “for those who have properly prepared for and executed the five daily prayers on the Day of Judgment, there would be a glow about you.” After that dream, she says, “I never saw the world the same again. Every color was brighter, every laugh more joyful, every hug more warm and meaningful than before.”

[quote position=”right” is_quote=”true”]To just immediately dismiss all habit-forming behavior as vice or unhealthy is unwarranted.[/quote]

Even those with spiritual practices that don’t use “God” in their language, like Amy Elizabeth Robinson, a practicing Zen Buddhist, says she has felt “held by something larger than myself, larger than the apparent objective universe” as a result of her regular meditation practice.

Excited by his early results, Ferguson aims to look deeper into the “genetic, biological aspects of the dopaminergic system,” recruited in the religious experiences of his participants. “I’m very interested to understand why one person is just not susceptible to belief and they maintain states of disbelief and doubt, whereas other individuals seem to be very susceptible to speculative ideas or supernatural ideas.” He wonders if this might be linked to differences in “dopamine physiological variations.”

The idea that one’s propensity for religious experience might be rooted in biology brings some relief to Rebecca Chamaa, who attends a Lutheran Christian Church and who has schizophrenia, a brain disorder that can lead to psychosis. “Considering that there is always someone waiting to tell me I am demon-possessed—which I find cruel beyond measure—I find this oddly comforting,” she says.

[quote position=”full” is_quote=”true”]After a religious dream, I never saw the world the same again. Every color was brighter, every laugh more joyful, every hug more warm and meaningful than before.[/quote]

Chamaa, who feels closest to God when she is “contemplating or witnessing in action the teachings of Christ,” has had her most intense connections with God during her numerous psychotic episodes, and misses those conversations when they end.

“It does seem like a reasonable hypothesis that religious or spiritual connectedness could offer protective benefits against depression or feeling hopelessness, but we would need to do follow-up studies,” says Ferguson. Next up, he will work to deepen science’s understanding of religious ecstasy and euphoria by studying Catholic and Muslim populations—revealing unexplored realities about the social function of religious and spiritual experiences, grounded in biology.

  • Controversy over Reese’s ingredients reveals standard food industry practices most consumers never notice
    Photo credit: Garrett Aitken/iStock/Getty Images Plus via Getty Images A ‘triangle test’ involves mixing up two of the original products with one of the new reformulation – or vice versa – to see whether taste testers notice the difference.

    Controversy over Reese’s ingredients reveals standard food industry practices most consumers never notice

    A family fight over Reese’s ingredients reveals how often food companies quietly change recipes.

    Springtime in Pennsylvania is peanut butter egg season. This year some consumers may taste the eggs a bit more critically and scrutinize the ingredients and label more carefully.

    Reese’s, a Hershey brand, is known for combining chocolate and peanut butter in delicious and iconic ways. Reese’s products come in a variety of formats, called “line extensions.” These include everything from peanut butter chips for baking and chocolate peanut butter popcorn for snacking to limited-time offers for holidays – such as the popular Reese’s Peanut Butter Eggs for Easter.

    On Feb. 14, 2026, Brad Reese, grandson of the founder, issued an open letter criticizing the Hershey Company for introducing line extensions – in this case, mini hearts for Valentine’s Day, with the flavors familiar to Reese’s lovers but made with cheaper ingredients, such as “chocolate candy” and “peanut butter creme.”

    Ingredients like these seem similar but do not meet the FDA standards of identity for milk chocolate and peanut butter, the key components of the original Reese’s cups. For example, the FDA standard for milk chocolate requires at least 10% chocolate liquor.

    Hershey responded in a statement: “As we’ve grown and expanded the Reese’s product line, we make product recipe adjustments that allow us to make new shapes, sizes and innovations that Reese’s fans have come to love and ask for, while always protecting the essence of what makes Reese’s unique and special: the perfect combination of chocolate and peanut butter.”

    I am a certified research chef and food and hospitality professor in Philadelphia, where I founded the Drexel Food Lab, a culinary innovation and food product development lab. I am also a huge fan of Reese’s Peanut Butter Cups. When my older daughter was a toddler, learning her colors and shapes, I trained her to organize her trick-or-treat loot by separating the orange squares for dad.

    As someone with decades of experience in product formulation, I am not surprised that the ingredients for some Reese’s products have changed over the years. One of my first jobs as an intern in corporate R&D was formulating cost reductions for existing products and later developing cost-effective line extensions building on the brand equity of the original product. What Hershey is doing with the Reese’s brand is Consumer Packaged Goods Marketing 101.

    Three wrapped packages of Reese's peanut butter cups
    Reese’s recently introduced some variations of its classic peanut butter cups that use ‘chocolate candy’ compound coatings and ‘peanut butter creme’ instead of real chocolate and peanut butter. AP Photo/Gene J. Puskar

    How food manufacturers deal with rising costs

    Much has changed in the marketplace since Reese’s Peanut Butter Cups were developed by H.B. Reese in 1928 in Hershey, Pennsylvania, about two hours northwest of Philadelphia.

    Inflation, tariffs, labor costs, fuel costs, employee benefits, competition and the vulnerability of climate-threatened crops, such as cacaovanilla and sugar – none of which are produced anywhere near Pennsylvania – have made the confectionery business increasingly challenging.

    When faced with rising costs, food manufacturers have three options:

    1. Shrink the product. Reese’s Peanut Butter Cups have gradually shrunk from 0.9 ounce in the 1980s to 0.75 ounce today. That’s a 17% reduction. This phenomenon has been dubbed “shrinkflation.”

    2. Raise prices. There is certainly a market for premium peanut butter cups, but how much will a consumer pay for the Reese’s brand? $5? $10? I suspect most consumers expect a single serving to be a couple of bucks at most.

    3. Lower costs. While the company can improve operational efficiencies, changing the formula to reduce or eliminate high-cost ingredients is a standard industry practice to keep prices consistent for consumers in the midst of a dynamic supply chain. This phenomenon has been dubbed “skimpflation” and is Brad Reese’s main complaint.

    Reformulations are common in the food industry. In addition to prices rising in general, a supplier could go out of business or have a shortage. A regulatory change or shift in consumer sentiment might prohibit the use of an ingredient. Warstariffs or climate change can raise costs temporarily or permanently.

    Reformulations can be done well

    Sensory and food science tools that we teach in our Drexel culinary and food science programs help ensure little market disruption and a consumer mostly unaware of the changes.

    For example, a consumer discrimination test that food product developers love is a called the triangle test. Two samples from the original formula and one sample from the new formula – or vice versa – are presented to the consumer. If the consumer can identify the different one, the product developer did a poor job in preserving the beloved brand through the reformulation. But if consumers can’t tell the difference, the reformulation may be able to move forward.

    Three bags of chips -- Lay's potato chips, Doritos and Ruffles potato chips
    In 1998, Frito-Lay reformulated some of its signature products using a synthetic fat called olestra – with the brand name Olean – that could cause unpleasant side effects, including anal oil leakage. John T. Barr/Hulton Archive via Getty Images

    Sometimes product developers get it wrong in introducing a new formulation. Some of us are old enough to remember Crystal Pepsi, the McLean Deluxe burger or Doritos made with olestra. These products failed, respectively, due to lack of defined consumer benefit, misalignment with the brand, and bad press due to digestive side effects.

    But most reformulations go unnoticed – the good work of food technologists who strive to keep food safe, affordable and delicious for consumers.

    So, are these new Reese’s products inferior to the original? Maybe. Like with taste in art or wine, if it tastes good to you, it’s good. If not, vote with your wallet, or send the company a note like Brad Reese did.

    This article originally appeared on The Conversation. You can read it here.

  • Researchers are blowing people’s minds after revealing the ideal shower length
    Photo credit: CanvaA man washes his hair in the shower
    ,

    Researchers are blowing people’s minds after revealing the ideal shower length

    “In general, you really only need soap in your armpits, your groin, and your feet.”

    Some doctors now believe you should be spending even LESS time in the shower than previously thought. Admittedly, I was already shocked when I found out a while back that the average shower should take only eight minutes. But upon reflection, it made sense. While hot showers can feel relaxing, we obviously need to be conscious of our resources, no matter where we live in the world.

    But a recent piece by Pang-Chieh Ho called “You Could Be Showering Too Long,” published in Consumer Reports, claims that showers should really only be around five minutes, seven at the most. Just shaving off a couple of minutes can help tremendously with conservation. “For people in the U.S., the average shower lasts about 8 minutes, according to the Environmental Protection Agency. That’s 20 gallons for every average shower, given that the standard showerhead uses around 2.5 gallons of water per minute.”

    Experts say your shower might be too long

    dermatologist advice, skin health, personal hygiene, daily routine, wellness, environmental impact, clean living
    A woman washing her hair in the shower. Photo credit: Canva

    And it’s not just because of the environment. Our skin can dry out more quickly than some might think. Dermatologist Lisa Akintilo, MD, is cited as saying, “It’s true that long, hot showers may feel restorative, but they can dry and irritate the skin.”

    An article in Time magazine, “How Much Do You Actually Need to Shower?” by Angela Haupt, reveals that some doctors say you can skip even the five-minute daily shower, though they admit, “there’s no one-size-fits-all equation.” Dermatologist at NYU Langone Health, Dr. Mary Stevenson, suggested, “Ideally, I think people should shower at least every other day. Most people, by day two or day three, are not clean. But it’s a little bit personal.” She later added, “In general, you really only need soap in your armpits, your groin, and your feet.”

    “You probably don’t need to be in the shower as long as you are. You’re no cleaner—it’s just for your psychological health or for your routine.”

    – Philadelphia dermatologist Dr. Jules Lipoff

    Some people on Reddit disagree. In a thread called “On average, how long do you take to shower?” many admitted that long showers are a guilty pleasure. A few people answered 45 minutes to an hour. One even claimed they showered for “light years,” though someone quickly pointed out that “light year” was a measurement of distance, not time.

    @themakeshiftproject

    HOW LONG IS TOO LONG?? Shouldn’t Be Longer Than 5 Minutes! #fyp #shower #routine #bathroom #people #clean

    ♬ Otra Vez – ProdMarvin

    One noted that there are variables in play. “Depends on how many shower beers.”

    Another measures the length of time in music. “Two Spotify songs,” they insisted.

    People online still love their long showers

    Man singing in shower
    A bearded man singing in his shower with a microphone. Photo credit: Canva

    One Reddit user got vulnerable about the mental benefits of a hot shower. “The mean and the median probably differ quite a lot for me. The vast majority of my showers do not exceed 20 minutes, but I’ve had some depression showers or anxiety showers or whatever you wanna call them where I stayed in for over an hour.” Another commenter put it less delicately: “Until I can no longer feel the pain of life.”

    And lastly, this person didn’t mince words but mentioned the temperature variable. “If it’s a hot shower, no less than 30 minutes. If it’s a cold shower, I scrubba dubba the F out of there in less than three.”

    This article originally appeared two years ago. It has been updated.

  • Happiness expert’s refreshing take that the best friendships are useless
    Photo credit: CanvaWomen laughing on scooters.
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    Happiness expert’s refreshing take that the best friendships are useless

    “If you want to be happier you need more useless.”

    As Americans have become more tribal, isolated, and downright lonely, the need for quality friendships is at an all-time high. Yet, some of the most important relationships begin when we aren’t looking for them. Sometimes something seemingly insignificant, like a simple hobby or a mutual love, slowly grows into a real connection.

    Dr. Arthur Brooks shared his insights into friendships on the Mighty Pursuit podcast. He explains that there are three types of friendships, and the one that matters most is a useless friendship.

    Aristotle believed friendship was the secret to happiness

    (Discussion begins at 1 hour into the video.) Brooks traces the value and importance of friendship back to the famous philosopher Aristotle. He explains that Aristotle believed the ultimate secret behind a happy life was friends. Brooks says, “In the Nicomachean Ethics, he [Aristotle] said there’s three levels of friendship that bring more happiness. And if you get stuck at lower levels, it’s going to be a problem for your life.”

    The first type of friendship is transactional. These are people with whom you do business or have a casual acquaintance. You don’t really know them on a personal level. The relationship is friendly, but if business or a reason for interacting stops, so does the friendship.

    Brooks describes transactional friendships, saying, “There’s nothing wrong with it, it’s just incomplete.” He continues, “If that’s all you have you’re going to be hopelessly lonely.”

    The second type is friendships of beauty. They are chosen out of admiration. These are people we want to be around. Brooks describes it as, “You’re magnetic. It could be because of your physical beauty, your sense of humor, your intelligence, or your success.”

    Relationships built on admiration are better than transactional, but Brooks warns, “If that beauty goes away, so does that friendship.”

    sporting events, transactional friends, admiration, everyday connextion
    Fans at a sporting event.
    Photo credit Canva

    Useless friends are the best

    Aristotle described the friendship that brings the most satisfaction as Atelic, meaning it has no specific end or goal. Brooks calls it “Useless. It’s cosmically, beautifully useless. And so if you want to be happier, you need more useless people you just love.”

    Describing the characteristics of this type of friend, Brooks shares, “you’re walking together, shoulder to shoulder, into the future and looking at something you both love mutually.” He continues, “There’s always a third love in these perfect friendships.”

    Examples offered by Brooks might be a couple loving their children or best friends who love a sports franchise. Brooks says, “It can be dumb, or it can be cosmic. But the whole point is that third love is the glue that makes that, that useless relationship beautiful and perfect to you.”

    laughing friends, kinship, well-being, companionship
    Women laughing and dancing.
    Photo credit Canva

    Science loves a useless friendship

    Research supports Aristotle’s belief that having a friendship without an agenda makes for a richer and happier life. A 2023 study in Frontiers found that friendships valued for the stimulating companionship and shared activities predicted higher well-being, life satisfaction, and personal growth. Best friends aren’t based on networking or usefulness.

    A 2024 study in the National Library of Medicine found that high-quality best friendships lowered loneliness and boosted self-esteem. Meaningful relationships can begin with a shared love, but over time, become a part of who the friends actually are.

    hobbies, mutual interests, shared space, proximity relationships
    Friends enjoy drinks together.
    Photo credit Canva

    A 2022 study at Cornell University revealed that repeated physical proximity and similar interests strongly increased the likelihood of friendship formation regardless of background or social differences. Activities like walks, hobbies, sports, and creative interests offered a shared space where even unlikely friendships grow.

    Brooks suggests the most important friends come from connecting over the smallest things. They don’t happen because we need them; more so, they exist for their own sake. These “useless friendships” are grounded in mutual joy and common loves. They may seem small or incidental at first, but the Atelic relationship shapes our happiness the most.

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