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Hey, Angelenos. Help Shape the Future of Our City and You Could Win $100,000.

Help us make a #BetterLA through the third annual LA2050 Grants Challenge.

How can we make Los Angeles a place where people of all ages have opportunities to learn, create, play, connect, and live?

Goldhirsh Foundation is proud to announce the launch of our third annual My LA2050 Grants Challenge—a competition to support the most innovative and creative ideas to make LA the best place to learn, create, play, connect, and live.

We’ve been fortunate to be part of what has turned out to be an inspiring movement: 500+ submissions over two years, 100,000 votes, and more than $2 million injected into the LA community to support ideas—big and small, new and refashioned—to make the Los Angeles region the most amazing place in the world to live.

We’ve seen what happens when you tap into the power of Angelenos to change Los Angeles for the better. And we want to see it happen again. We’re excited for more submissions, more votes, and even greater impact.

Each year, we receive feedback about the challenge, and we try to respond to those lessons learned. We can’t promise perfection but we can aim for responsive evolution. To that end, the format for this year’s challenge has changed slightly. There are still two ways to win: The jury will select among the top 10 voted submissions in each goal area and will also select a winner in each category irrespective of votes.

To submitters, we can’t wait to see what you’ve got. You inspire us every year. Be sure to check out our FAQ and the submitter toolkit to help answer questions and provide tips to help you conduct outreach once the voting period has begun. We’ll also host office hours in September and October to answer more of your questions about the challenge.

To the LA2050 community, we’re excited for your participation in the challenge through voting. We can’t do this without you and are thankful for your participation. Please share this opportunity with your networks to shape the future of Los Angeles.

Keep up with the challenge at, on Facebook, Twitter, and Instagram using #BetterLA.

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