Anti-Abortion Merchandising at March for Life

The annual March for Life is taking place in Washington, DC, today, and some pro-life businesspeople stand to make a nice profit off the event.

TBD sex and gender columnist Amanda Hess has discovered an interesting trend at the annual March for Life events in Washington, DC, this weekend and today: anti-abortion capitalism.

It turns out that small businesspeople from around the country are marrying their entrepreneurial spirits with their pro-life beliefs in order to secure tidy profits. According to Hess, March for Life participants have been hawking everything from pro-life temporary tattoos to pro-life "fetus checks" to golden, $80 pro-life lapel pins. And for those with a larger budget, there's the $800 "Truth Booth":

For $800, investors can purchase their own Truth Booth, an “unmanned kiosk or cart set up at a local mall, school, or other secular arena showing 3D and 4D ultrasound images of the child in the womb" (plus shipping; 32" LCD TV not included). According to Truth Booth literature, the device provides a "factual, scientific, creative, gentle and informative" experience that is neither ‘pro-life’ nor ‘anti-abortion.’ It is simply pictures of the developing child, not a provocation for controversy."


Marchers say their pro-life paraphernalia is intended to spark dialogue. George Johnson, purveyor of the fetus checks, says he wears his pro-life necktie "to make people ask questions."