If you got paid for it, would you remember to recycle? The paradigm-shifting RecycleBank thinks you might. Its incentive-laden plan has helped household recycling rates skyrocket in some cities-from 30 percent to 90 percent in one Philadelphia neighborhood. It works simply: The company's trucks pick up all your recyclables (for free) and record the weight. You can then redeem the corresponding RecycleBank Dollars at participating stores-including chains like Starbucks and FedEx, and plenty of local retailers, restaurants, and even bars. Local governments win, too: It is cheaper for the participating cities-in Pennsylvania, New Jersey, Delaware, and soon New York and throughout New England-to pay RecycleBank directly for every household served than to ship the unsorted waste from all households to expensive landfills.LEARN MORErecyclebank.com
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