Maybe this will save even one life?
It’s not because the subject matter is particularly new that “don’t text and drive” ads are hard to watch, but because they usually show accidents happening, and the results of those accidents.
This one, however, is animated, and a little easier on the eyes because of it—and it has a sweet, sad song to accompany it.
I mean, I get it; showing the breaking glass and the contortions of accident victims’ bodies can be powerful and effective reminders, but this one is short and to the point, and it illustrates some of the same concepts—without the gore.
In 2013, 3,154 people were killed and 424,000 injured from accidents involving distracted driving. 15- to 19-year-old drivers had the highest number of fatal crashes from distracted driving.
The animator is Katherine Duffy, winner of the 2012 Project Yellow Light Scholarship. And the music was donated by Beacon Street Studio.