In our ongoing effort here at GOOD (Casey's Crusade, as I like to call it) to make you feel slightly bad about drinking bottled water, and as...
In our ongoing effort here at GOOD (Casey's Crusade, as I like to call it) to make you feel slightly bad about drinking bottled water, and as part of the continuing cultural trend of putting things in boxes (see wine, and dicks), may I present a new alternative: boxed water. It's like drinking water from a bottle, only instead of a bottle, it's a box.The creators of Boxed Water is Better say the packaging is more sustainable, and the carbon footprint for distribution is up to 80 percent smaller than with bottled water (I know, I was skeptical too-cartons are that much better than bottles?-but they have provided this moderately convincing PDF). To further back up their mission-"Creating a new bottled water brand that is kinder to the environment and gives back a bit"-they will donate 10 percent of profits to water relief foundations, and another ten percent to reforestation foundations (both TBD, according to their FAQ). This took a step away from "art project" and toward "commercial product" when it started distributing locally in Wisconsin.Is this a half measure? It's certainly not doing anything to curtail bottled water purchasing, which is a stated goal of many in the environmental movement. But I like solutions that don't disregard the way people actually live their lives in favor of unrealistic (if not idealistic) proposals.