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Campbell's New Neuromarketing Campbell's New Neuromarketing

Campbell's New Neuromarketing

by Andrew Price

February 19, 2010
The suits at Campbell's tested people's subconscious "neurological and bodily responses" to different images to guide the redesign of their label. Campbell's now knows, for example, that you feel more emotionally engaged with your soup when it looks warm and that you don't care about spoons. The neuromarketers are in your head!Via PSFK.
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Campbell's New Neuromarketing