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Kids Reacting to Fashion Ads is Kind of Funny. And Frightening.

They don’t really know what they saw, but they know it wasn’t good.

If you haven’t already noticed the massive difference in the depiction of men and women in fashion advertising, these eight-year-olds will make it clear. A video project called “Niños vs. Moda” gathered together a group of school children and asked them to respond to various advertisements. The goal of the project was to highlight the sexist imagery so commonly used to market clothing by determining whether or not children picked up on it. Their responses seemed to indicate that they noticed the difference between the depictions of different genders.


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