GOOD

The GOOD 100: IDEO Social Impact

When a well-intentioned initiative lacks the compelling storytelling needed to get its message out there, its chances of...

When a well-intentioned initiative lacks the compelling storytelling needed to get its message out there, its chances of success-or of getting funding-are significantly hampered. But when an effort is bolstered by a bold, arresting visual narrative, its potential for success is boundless. In that department, the Social Impact arm of the design firm IDEO is without equal. Take the Ripple Effect, IDEO's Gates Foundation–funded partnership with the Acumen Fund that is working to bring clean water to 500,000 of the world's poorest people. The project, which went first to India, and is now in East Africa, is a perfect example of how IDEO's artful narration of an initiative is inexorably tied to the solution itself.


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Some beauty pageants, like the Miss America competition, have done away with the swimsuit portions of the competitions, thus dipping their toes in the 21st century. Other aspects of beauty pageants remain stuck in the 1950s, and we're not even talking about the whole "judging women mostly on their looks" thing. One beauty pageant winner was disqualified for being a mom, as if you can't be beautiful after you've had a kid. Now she's trying to get the Miss World competition to update their rules.

Veronika Didusenko won the Miss Ukraine pageant in 2018. After four days, she was disqualified because pageant officials found out she was a mom to 5-year-old son Alex, and had been married. Didusenko said she had been aware of Miss World's rule barring mother from competing, but was encouraged to compete anyways by pageant organizers.

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One mystery in our universe is a step closer to being solved. NASA's Parker Solar Probe launched last year to help scientists understand the sun. Now, it has returned its first findings. Four papers were published in the journal Nature detailing the findings of Parker's first two flybys. It's one small step for a solar probe, one giant leap for mankind.



It is astounding that we've advanced to the point where we've managed to build a probe capable of flying within 15 million miles from the surface of the sun, but here we are. Parker can withstand temperatures of up to 2,500 degrees Fahrenheit and travels at 430,000 miles per hour. It's the fastest human-made vehicle, and no other human-made object has been so close to the sun.

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via Sportstreambest / Flickr

Since the mid '90s the phrase "God Forgives, Brothers Don't" has been part of the U.S. Military Academy at West Point's football team's lexicon.

Over the past few years, the team has taken the field flying a black skull-and-crossbones flag with an acronym for the phrase, "GFBD" on the skull's upper lip. Supporters of the team also use it on social media as #GFBD.

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