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TS2AS: A Campaign to Cover Times Square in Art Instead of Ads

If one young Dutch designer has his way, all that advertising space will be turned over to art, if only for a day.


Times Square is famous as a forum for extravagant (and, perhaps, obnoxious) public advertising. It's dominated by tickers and billboards and video screens. But if one young Dutch designer has his way, all that advertising space will be turned over to art, if only for a day.

Justus Bruns is the mastermind behind the Times Square to Art Square campaign. His goal is to transform Times Square from an advertising maelstrom into a sort of public museum, where the billboard space is given over to a curated selection of artwork submitted especially for the event. Along with simply promoting public art, Bruns hopes the campaign will show that, in the era of social media, all you need is a network of like-minded dreamers (and donors) to bring an inspiring idea to fruition.


[youtube]http://www.youtube.com/watch?v=lpylaBc4mhQ

It hasn't quite come to fruition yet, though. Bruns and his TS2AS team are collecting donations through Kickstarter (as of this writing they have $2,240 of a $10,000 goal) and are still working to get the advertising companies on board. The current target date for the art takeover: Some time in the spring or fall of 2012.

photo from Wikimedia Commons


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