This Thursday, September 10, marks the 13th annual World Suicide Prevention Day. At 8 p.m., thousands upon thousands of people across the globe will light candles in their windows to remember those they’ve lost to suicide, honor survivors, or simply manifest a sign of their support for suicide prevention. That simple act is, historically at least, an extraordinary thing.


Humans have contemplated the ethics and philosophy of suicide for millennia. But until recently (in the Western world at least), the notion of bringing self-inflicted death out of the shadows, discussing it in the open, and developing sound, evidence-based theories on how to tackle it just wasn’t on our collective radar. One of the first real public discussions on suicide and its social implications was in the West French sociologist Émile Durkheim’s Suicide, published in 1897. The first suicide prevention organization in America, the Save-A-Life-League, only came along in 1906. And it wasn’t until 59 years ago that America got its first suicide hotline, slowly dragging suicide from the shadows and into public discourse over some long, hard decades.

The fact that we can even have a commemoration like World Suicide Prevention Day is a sign of how far we’ve come in the past century. We’ve learned and widely disseminated knowledge of the signs of suicidal risk. We’ve come to understand the roles that isolation, hopelessness, and self-hate play in a person’s decision to take his or her own life. We can appreciate the value of talking to people, offering sympathy, empathy, and connection, and we’ve developed indispensible guides to help individuals navigate the choppy waters of the difficult conversations around suicide. Between the resources at medical facilities, an infinite number of online support forums, national hotlines, and increasingly dense and enlightened personal support networks, we have a massive arsenal at our disposal to help those dealing with suicidal thoughts find a way out of their darkness. Compared to the world of 1897, 1906, or even 1956, this is an amazing configuration of knowledge, resources, and sympathy—something to be truly applauded. But unfortunately, it’s not enough.

For many years, it seemed like the development of prevention resources and awareness in America was making a dent in suicide rates. From 1990 to 2000, suicides dropped from 12.5 per 100,000 people to 10.4. But since the millennium, suicide rates have risen again, to 12.1 per 100,000 people—putting self-death rates even higher than they were 50 years ago, when they sat at 11 per 100,000. In 2013, 41,149 Americans committed suicide (as did 1 million more people across the globe), making it the tenth most common cause of death in the nation—almost triple our national homicide rate. Among Americans aged 15 to 24, suicide remains the second most common cause of death. And on top of those 100-plus Americans killing themselves per day, up to 8 million others seriously consider ending it all every year.

It’s not entirely clear why suicide is such a stubborn social phenomenon. Maybe the resurgence and continued strength of suicide has something to do with the rise of cyberbullying since the millennium, or other new social pressures delivered through new avenues we have not yet addressed in our suicide prevention programs. Perhaps it just speaks to something deeper that we’re missing about the realities of suicide and how to stem it. But whatever the cause, the response has been remarkably steady: For the past few years, most national programs and the United States government have focused their efforts on bolstering existing suicide prevention programs, hoping that if they just make the population a little more aware, the resources a little more accessible, then we’ll manage to make an impact.

This full-steam-ahead approach isn’t illogical. No matter how advanced our suicide prevention programs seem to get in America, it’s astounding to see just how many misconceptions about suicide continue to run deep in our national psyche. Expanding existing programs and conducting further outreach can dispel the notion that talking about suicide puts the idea into the head of a hopeless person and help convince the public that suicidal folks often aren’t dead-set on dying and can be helped. And raising awareness can help us all feel more comfortable broaching the subject amongst ourselves, allowing us to follow up on difficult discussions and make sure that someone in need of help is getting it.

But there are also others promoting resource development in new frontiers of suicide prevention:

One line of thought holds that we stand to achieve a lot by reducing access to the fastest-acting and most effective tools for committing suicide. Citing a slew of studies, they show that methods of suicide requiring more premeditation have lower success rates and that failed suicide attempters don’t often try again, having rethought their reactions or received the help they need. On the other hand, those using deadlier and swifter tools, like jumping bridges and firearms, tend to exhibit less signs beforehand and act on swifter impulses. This means that they have less access to resources because there’s no time between conception and death for a support network to kick in or for them to consider their options. Under this line of reasoning, increasing gun control or building bridge barriers should decrease suicide rates and up the utilization of existing resources just by slowing down the process, thereby opening up avenues for intervention.

Another line of thought holds that we need to focus on lowering conceptual barriers of access to existing suicide prevention resources. That’s the logic behind Facebook’s new suicide prevention protocols, introduced towards the end of February. The site’s new system allows those who suspect their friends may be suicidal based on their social media or physical actions to flag their troubling posts, rally support groups of friends, chat with helpline workers, and otherwise marshal resources without the need for direct, uncomfortable confrontations. Users dubbed to be at risk by their friends will then start to receive pop-ups offering advice and resources when they log online, lowering the barriers for all involved when it comes to seeking out information that they might want to explore, but could be too embarrassed or confused to actively seek out.

Some recent studies even suggest that we might want to pursue a new pharmacological solution to suicide’s persistence. A recent meta-study on the influence of micro-variations in naturally occurring lithium in drinking water shows that in 9 out of 11 global studies, miniscule increases in the element lead to up to 40 percent reductions in suicide in a given country. These findings have led some scientists to propose that we label lithium a vital trace element in our daily nutrition and work to consume enough of it just like we do copper, manganese, or zinc.

None of these are anywhere near perfect or complete solutions: Unfortunately, in the few cases where people have tried to systematically reduce access to swift suicide means (as in Sweden in 2008 where reducing access to rapid-action suicide tools was part of a national nine-point reduction plan), there’s not much evidence of a decline in suicide rates. Efforts to reduce barriers, like Facebook’s new protocols, come with the risk of abuse, harassment, and real-world consequences for false flags. Plus there is no guarantee that your friends will catch every little micro-sign of suicidal thoughts and report them. And as for trying to convince the public to consume more lithium or spiking our drinking water with even microdoses of a substance used to treat bi-polar disorder, just consider the hue and cry of current popular conspiracy theories regarding treatments like water fluoridation.

Yet there is one frontier in suicide prevention that seems especially promising, though in a way, it maybe a bit removed from the problem’s human element: big data predictions and intervention targeting.

We know that some populations are more likely than others to commit suicide. Men in the United States account for 79 percent of all suicides. People in their 20s are at higher risk than others. And whites and Native Americans tend to have higher suicide rates than other ethnicities. Yet we don’t have the greatest ability to grasp trends and other niche factors to build up actionable, targetable profiles of communities where we should focus our efforts. We’re stuck trying to expand a suicide prevention dragnet, as opposed to getting individuals at risk the precise information they need (even if they don’t tip off major signs to their friends and family).

That’s a big part of why last year, groups like the National Action Alliance for Suicide Prevention’s Research Prioritization Task Force listed better surveillance, data collection, and research on existing data as priorities for work in the field over the next decade. It’s also why multiple organizations are now developing algorithms to sort through diverse datasets, trying to identify behaviors, social media posting trends, language, lifestyle changes, or any other proxy that can help us predict suicidal tendencies. By doing this, the theory goes, we can target and deliver exactly the right information.

One of the greatest proponents of this data-heavy approach to suicide prevention is the United States Army, which suffers from a suicide rate many times higher than the general population. In 2012, they had more suicide deaths than casualties in Afghanistan. Yet with millions of soldiers stationed around the globe and limited suicide prevention resources, it’s been difficult to simply rely on expanding the dragnet. Instead, last December the Army announced that they’d developed an algorithm that distills the details of a soldier’s personal information into a set of 400 characteristics that mix and match to show whether an individual is likely in need of intervention. Their analysis isn’t perfect yet, but they’ve been able to identify a cluster of characteristics within 5 percent of military personnel who accounted for 52 percent of suicides, showing that they’re on the right track to better targeting and allocating prevention resources.

Yet perhaps the greatest distillation of this data-driven approach (combined with the expansive, barrier-reducing impulse of mainstream efforts) is the Crisis Text Line. Created in 2013 by organizers from DoSomething.org, the text line allows those too scared, embarrassed, or uncomfortable to vocalize their problems to friends, or over a hotline, to simply trace a pattern on a cell phone keypad (741741) and then type their problems in a text message. As of 2015, algorithmic learning allows the Crisis Text Line to search for keywords, based on over 8 million previous texts and data gathered from hundreds of suicide prevention workers, to identify who’s at serious risk and assign counselors to respond. But more than that, the data in texts can trip off time and vocabulary sensors, matching counselors with expertise in certain areas to respond to specific texters, or bringing up precisely tailored resources. For example, the system knows that self-harm peaks at 4 a.m. and that people typing “Mormon” are usually dealing with issues related to LGBTQ identity, discrimination, and isolation. Low-impact and low-cost with high potential for delivering the best information possible to those in need, it’s one of the cleverer young programs out there pushing the suicide prevention gains made over the last century.

It’ll be a few years before we can understand the impact of data analysis and targeting on suicide prevention efforts, especially relative to general attempts to expand existing programs. And given the limited success of a half-century of serious gains in understanding and resource provision, we’d be wise not to get our hopes up too much. But it’s not unreasonable to suspect that a combination of diversifying means of access, lowering barriers of communication, and better identifying those at risk could help us bring programs to populations that have not yet received them (or that we could not support quickly enough before). At the very least, crunching existing data may help us to discover why suicide rates have increased in recent years and to understand the mechanisms of this widespread social issue. We have solid, logical reason to support the development of programs like the Army’s algorithms and the Crisis Text Line, and to push for further similar initiatives. But really we have reason to support any kind of suicide prevention innovation, even if it feels less robust or promising than the recent data-driven efforts. If you’ve ever witnessed the pain that those moving towards suicide feel, or the wide-reaching fallout after someone takes his or her life, you’ll understand the visceral, human need to let a thousand flowers bloom, desperately hoping that one of them sticks. Hopefully, if data mining and targeting works well, that’ll only inspire further innovation, slowly putting a greater and greater dent in the phenomenon of suicide.

  • The conversations people avoid may be the ones they would enjoy the most 
    Photo credit: CanvaTwo women enjoy some small talk.

    Before having a conversation with a stranger, many people assume the interaction will be boring, uncomfortable, or simply not worth the effort. A recent study found that people routinely underestimate how enjoyable and meaningful these interactions can be.

    In a recent paper, “Conversations About Boring Topics Are More Interesting Than We Think,” researchers suggest one of the biggest obstacles to human connection may be our own expectations. Across nine experiments involving 1,800 participants, talking on topics people expected to be boring turned out to be far more engaging than they predicted.

    human connection, anxiety, relationship science, conversation skills
    A good conversation.
    Photo credit Canva

    People unknowingly avoid meaningful conversations with strangers

    Elizabeth Trinh, a doctoral student at the University of Michigan and lead study author, placed people in conversations about topics that they identified as boring. Options varied from the stock market to cats to vegan diets.

    The study asked participants to predict how a conversation with unfamiliar people might go. Most participants expected less enjoyment, less connection, and less value from the exchange. The results suggest that people are surprisingly poor at forecasting their own social experiences.

    After the interaction with a stranger, the majority believed it went far better and was more engaging than they had predicted. In an American Psychological Association press release, Trinh said, “People consistently expected conversations about seemingly boring topics to be less interesting than they turned out to be.”

    The study indicates people might place too much emphasis on the topic and situation itself. Because once people start actually talking, the content matters far less than the interaction. “What really drives enjoyment is engagement,” explained Trinh.

    “Feeling heard, responding to each other, and discovering unexpected details about someone’s life can make even a mundane topic meaningful,” she added.

    psychology, interpersonal perception, social interactions
    Co-workers enjoy a good conversation.
    Photo credit Canva

    People opt out of potential connections

    The study shows that people may be opting out of potential connections because they assume that opportunity isn’t worth their time and energy. It also challenges the idea that meaningful conversations require a special chemistry or a pre-existing relationship.

    Instead, ordinary interactions with neighbors, coworkers, or people standing in a line may offer more emotional value than once believed. “Even a brief conversation about everyday life may be more rewarding than we expect,” said Trinh.

    Researchers have repeatedly found that people feel better after engaging with strangers, even when expectations of awkwardness are high. They report feeling happier and more connected. Responding to another person, sharing experiences, and discovering unexpected connections far outweigh the importance of a strong starting point.

    An epidemic of loneliness

    These findings offer a reassuring contrast to the belief that modern loneliness is a growing problem that may not be easily solved. Avenues for connection may be far more abundant than many people think.

    Several proposed solutions to loneliness and social isolation involve building new friendships through social groups and new hobbies. But Trinh’s research suggests a far simpler approach. People may be surrounded by opportunities that they routinely dismiss. Most of us assume boring, small talk won’t go anywhere, yet even a brief chat with a coworker or stranger may offer more social value than people realize.

    The basic, everyday exchanges people have been avoiding might actually be some of the most valuable. Rather than planning the perfect social outing, a willingness to talk with a stranger that we might otherwise avoid could lead to a more meaningful experience.

  • How one World Cup superfan bought a giant, rare FIFA soccer ball that barely fits in his car
    Photo credit: @kickballdad on YouTubeKickball Dad gets the ultimate World Cup ball.

    The 2026 FIFA World Cup brings out a wild streak in footie fans. For one fan though, his passion for the sport led him to pursue the ultimate piece of memorabilia for months. Then, it happened: to the envy of every FIFA fan, the fan was able to purchase a giant World Cup soccer ball.

    Kevin Cronin, better known as Kickball Dad online, was excited to see an Adidas Trionda Jumbo soccer ball. The massive 31.5-inch ball was part of a store’s display. 

    “We need one of those,” said Cronin.

    Upon seeing it, Cronin immediately asked if he could buy it. The store said it was for display only. The cost of the sold-out ball typically goes for $320.00, but would likely be higher in price since Cronin was lucky enough to find it in the secondary market. That didn’t stop him.

    The store management was unprepared for Cronin’s determination and fandom. For months, he would come in and visit the store, asking again and again if he could buy the incredibly large soccer ball. He was told again and again that it wasn’t for sale.

    Until it was.

    He got the ball!

    One day, Cronin found the right store manager willing to sell him the ball. Cronin excitedly checked out the ball at the cash register. In a video of the purchase, Cronin’s daughter Alyssa can be heard giggling the entire time as Cronin triumphantly lifts the ball into the air.

    “I’m like Atlas,” said Cronin. “I got the World Cup on my shoulders!”

    Buying the giant ball was one massive task, but soon came the next one: trying to fit the ball into Cronin’s small four-door car. This gave everyone, including Cronin, second thoughts. But Cronin’s will was strong.

    “Why did we buy this?” asked Cronin’s son.

    “Because we have W.C.F.,” Cronin replied. “World Cup Fever.”

    Cronin was able to squeeze the massive soccer ball into the backseat and drive it home. He pried the ball out of the car and into his house, where his wife greeted him with laughter.

    “We got it,” he said victoriously as he placed it on the kitchen counter.

    Soccer fans and brands alike congratulated him

    Cronin’s video went viral on Instagram with many soccer fans commenting on his determination:

    “This is a triumph a man dreams about.”

    “Never give up!!!!!!”

    “It’s meant to be 💞

    Even major brands reached out to give their kudos:

    “Some display pieces are just too awesome to leave behind.” said Lego.

    “The look on your wife’s face = priceless. What’s next? 🤣 quipped Adidas Football.

    “Mission accomplished 🏆 shared Dick’s Sporting Goods.

    Who is ‘Kickball Dad’?

    This isn’t the first time Kevin Cronin/Kickball Dad has made waves online. Cronin has become an avid content creator known for his fandom of most sports—specifically his kids’ sports games and Miami Dolphins football. Fans see videos of him shopping at the grocery store, going to sporting events, sharing his sports takes, and even birding. His daughter Alyssa shoots and edits the videos, leading to a fun family side hustle as content creators.

    As the 2026 World Cup starts, it’ll be fun to see fans all over the world show their enthusiasm whether it’s through loud cheers with their families or creating fun videos starring a hard-won giant soccer ball.

  • Coloradans can now fight against a weaker economy and hunger through the ‘Tamale Act’
    Photo credit: CanvaColorado is allowing more people to sell homemade meals to others.

    The citizens of Colorado are being presented with an opportunity to make more money through home-cooked meals. The state has passed into law the “Tamale Act,” which allows people to make and sell food made in their personal kitchens. This creates a means for many people to make supplemental income and/or start a full-fledged home-based business. 

    Previously, there were restrictions for folks to sell food outside of official commercial businesses and restaurants. Now that the Tamale Act has been written into law, many restrictions are lifted, including access to foods that were previously prohibited. The law is an expansion of the Colorado Cottage Foods Act that allowed the sale of non-refrigerated food items excluding dairy and meat products.

    There are still requirements in play for safety and public health. The sellers must complete a food safety and handling course with proof of completion. The homemade food also cannot be transported more than once or for longer than two hours. 

    Colorado’s officials weigh in

    According to government officials, this law allows opportunities for both home cooks and consumers alike.

    “This is a big win for Colorado cooking entrepreneurs!” said Governor Jared Polis in a statement. “This important bill expands Coloradan’s access to tasty homemade foods while supporting small kitchens and empowering Colorado’s cooking entrepreneurs and small business owners. Some of our favorite restaurants were started in a home kitchen, and today we are taking action to remove barriers for home-based cooks to earn a living and legally sell delicious food to Coloradans growing our economy and supporting communities,” said Governor Polis.

    “People already sell prepared food – like tamales, pupusas, and baked goods – to their friends, family, and neighbors,” added Senate Majority Leader Robert Rodriguez. “This is a way that Coloradans share their culture, support each other, and work hard to earn extra money and support their families. This law creates a pathway for this to happen in a safe and legal way.”

    Addressing two issues with one law

    This act helps two growing issues in the United States overall. Per a Talker Research 2024 poll, 77% of Americans feel too exhausted to cook for themselves after work. Because of this, many people turn to unhealthy, cheap takeout for sustenance rather than healthier home cooked meals. Laws like the Tamale Act provide an opportunity for people to pay people within their community for a home cooked meal that is likely cheaper and healthier than fast food from a national chain.

    The other issue, as mentioned by the Colorado government, is the growing need for a side hustle. Per a 2026 survey by Omnisend, one in three Americans turned to a side hustle to help stay afloat with their bills. This is to survive, mind you, not thrive. According to recent Gallup polls, the increasingly difficult job market has shown many that they can better benefit from turning their delicious recipes into a side business.

    How to start a home cooking business

    If you want to start a home cooking business, there are a few things to keep in mind.

    First, the legality. While Colorado has just reduced restrictions on selling homemade food, there may be more red tape in your state. The Food and Drug Administration recommends researching your local laws to see what’s restricted. You’ll also want to know what kind of permits, licenses, and certifications you’ll need before putting your food up for sale.

    After all of that is researched and settled, there are other considerations. The Food and Liability Insurance Program offers some tips: depending on the scale of your homemade food business, you may want to invest in specific equipment to make larger batches of meals. You may also want to register as an LLC and/or get your food business insured.

    Marketing is also an important aspect. Setting up a website and social media accounts featuring a brand can help spread the word locally. If you want tips for that, you may want to scour online for your favorite homemade food businesses and ask what worked for them.

    With a little bit of research and grit, many people in local communities will be fed either through delicious home cooked meals or through the profit generated from them.

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