GOOD

Too often, we are disconnected from the people who are just a stone’s throw away. It was in this spirit that we at GOOD created Neighborday, a new global holiday of local happenings. Last year, thousands of you answered our challenge to strengthen your relationships with those who share your walls and/or fences. As we look toward this year’s event, we’ve decided to offer a few helpful starter ideas on how to celebrate for you newbies out there.

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How to Find Meaningful Work: Start With Asking the Right Questions

Finding meaningful work is about asking complex questions rather than coming up with easy answers.

“How we spend our days is, of course, how we spend our lives.

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How I Created a Block Party in a Box

We all reside on some type of street and whether we live in an apartment, a detached house, or townhome, we all have amazing people we call our neighbours. But when was the last time we got together with them simply to party?

Neighbour Day is April 26. With the goal of creating a scalable toolkit, I set out on Neighbour Day 2013 to gather friends, neighbours and complete strangers to brainstorm what a toolkit like this might include and what it might look like. Now, my project is a real thing and can be used for Neighbour Day in 2014.

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In March 2012, my business partner Ross Lohr and I drove from Boston, Massachusetts to Morganton, North Carolina with a car full of t-shirts that we were planning to upcycle into t-shirt tote bags and circle scarves. Two years later, we have sold over 15,000 custom t-shirt quilts. How did we go from upcycling random t-shirts that we thought were ironic, into becoming an affordable way for people to preserve their t-shirt memories? We made a whole lot of mistakes, but we tried not to make the same mistake twice. In order to save other aspiring entrepreneurs some time, here are five things I wish I’d known back then:

Do your research: There is more than one place in the United States that does cut and sew.

Instead of doing our research and being resourceful, we drove across the country to find our manufacturer. On the one hand, we made a lifelong connection with the people at Opportunity Threads in western North Carolina; on the other: we did not have enough traction to justify a road trip. There are now also a lot more resources to find textile-manufacturing plants, and we should have done our homework.

Hearing that you have a ‘cool’ idea is different than people purchasing your product.

A lot of times in the social enterprise or for-profit world, people ask their friends and network if they would buy x if it existed. Most people say, “Yes, that’s a cool idea.” But when the product is actually presented, oftentimes it's too expensive or just not that good. During that first spring of trying to convince people to buy our totes, we asked a lot of people what they thought, and the typical response was that we had a nice concept. One night on the bus coming home, we asked a random passenger what she thought, and she said, “It looks like the first bag ever created—it’s not very good.” At the time, we felt she didn’t understand the “story,” but if we had stopped and really listened to an unbiased consumer reaction, we would have saved a lot of time and money.

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