George Floyd's brutal murder triggered a seismic groundswell of protests. Corporations—Chevron among them—released carefully worded denouncements of racism and pledges of support. "Black Lives Matter," the oil behemoth tweeted (the sole oil company to do so), and attached a link, shooting you over to a page of statements written by company leaders. Predictably, despite being written by individuals, each statement inhabits the same corporate voice. In three separate statements, the phrase "The Chevron Way" appears—as in, "'diversity and inclusion is foundational to The Chevron Way," or "[these protests] challenge us to live by the values in The Chevron Way." The repetition of the phrase—a technique used in advertising to keep a brand or product in the forefront of a consumer's mind—is a clue that perhaps Chevron's main goal isn't allyship, but salesmanship.

When corporations co-opt political movements for marketing purposes, they risk a common critique: they talk the talk, but don't walk the walk. But it's worse. In many cases, they could be seen blowing up the walk, arguably blocking the path forward for those working for equality in earnest. Is Chevron, "the human energy company," among them, harnessing real human energy—born of deep pain and historic struggle—in service of an empty slogan?

The international nonprofit Global Witness found that, behind the scenes, the company funnels hundreds of thousands of dollars to politicians whose civil rights voting records earned "F" grades from the NAACP. Senators like Tom Cotton, who, having already earned his F due to a dismal civil rights voting record, doubled-down after George Floyd, writing a New York Times op-ed called, "Send in the Troops." Senators like Martha McSally, who proposed, apparently in jest, a border wall between California and Arizona, "to keep these dangerous criminals out of [the] state." Senators like Mitch McConnell, arguably the largest single roadblock to racial justice in recent years.

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