'Behind Every Great Idea Is a Great Story': Crowdfunding Gets a Boost from TV 'Behind Every Great Idea Is a Great Story': Crowdfunding Gets a Boost from TV
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'Behind Every Great Idea Is a Great Story': Crowdfunding Gets a Boost from TV

by Sarah Stankorb

May 2, 2013

Looking back over the decade of work he put into developing his shoe line—which relies upon a tunable, wave spring technology—the difference for his company is clear. “I mean, I can see the finish line finally," he says. "And it’s all because of this, of these wonderful people who have taken us under their wing and are helping us tell our story.” It’s a story that like for most small companies, went unnoticed and unheard for far too long. “This is like a giant megaphone.”

Image via (cc) flickr user Retro Mama69

Sarah Stankorb More Info

Sarah Stankorb's articles and essays have appeared in publications including The New York Times, The Washington Post, Slate, CNNMoney and Salon, with regular contributions to GOOD. @sarahstankorb
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'Behind Every Great Idea Is a Great Story': Crowdfunding Gets a Boost from TV