GOOD

Flash Sales for Charity Reinvigorate the Philanthropic Lifestyle Brand Concept

Sevenly's graphic T-shirts benefit a new charity each week. So far, the Southern California startup has raised nearly $200,000 for charity

Thanks to the success of TOMS Shoes, it seems like a new lifestyle company putting charitable giving at the center of its brand debuts every week. Jewelry, rugs, and eyeglasses have all been transformed into instruments of philanthropy, supporting causes from clean oceans to rural development in Afghanistan.


So Sevenly, a newcomer in the crowded space, may appear to be riding the coattails of other ideas and businesses that have come before it. But several tweaks to the clothes-for-good business model make Sevenly stand out. Every week, the company posts a new T-shirt and hoodie design to its site: Each seven-day flash sale benefits a different charity. Every $22 t-shirt sold offers $7 to the charity of the week, 30 percent of the revenue. Just seven months after launching, the Fullerton, California-based company has already sold nearly 27,000 T-shirts and raised about $200,000 for charity.

"Sevenly is a connector," says Ryan Wood, the company's director of public awareness and partnerships. "What [our customers] appreciate most is that we connect them with charities and causes they wouldn't otherwise know about. A T-shirt is simply the vehicle for what we hope is a lifetime connection and passion for a charity and cause." Wood says Sevenly first selects important causes to fund, then finds a specific charity that seems to be operating most effectively in each cause's space. This week, proceeds will fund research and advocacy group Autism Speaks—in the past, Sevenly's given to everyone from the Breast Cancer Foundation to the anti-slavery organization Somamly Mam Foundation. Charities aspiring to work with Sevenly can apply here.

[youtube]http://www.youtube.com/watch?v=akqlr_I-mxc

Image courtesy of Sevenly

Articles

Some beauty pageants, like the Miss America competition, have done away with the swimsuit portions of the competitions, thus dipping their toes in the 21st century. Other aspects of beauty pageants remain stuck in the 1950s, and we're not even talking about the whole "judging women mostly on their looks" thing. One beauty pageant winner was disqualified for being a mom, as if you can't be beautiful after you've had a kid. Now she's trying to get the Miss World competition to update their rules.

Veronika Didusenko won the Miss Ukraine pageant in 2018. After four days, she was disqualified because pageant officials found out she was a mom to 5-year-old son Alex, and had been married. Didusenko said she had been aware of Miss World's rule barring mother from competing, but was encouraged to compete anyways by pageant organizers.

Keep Reading Show less

One mystery in our universe is a step closer to being solved. NASA's Parker Solar Probe launched last year to help scientists understand the sun. Now, it has returned its first findings. Four papers were published in the journal Nature detailing the findings of Parker's first two flybys. It's one small step for a solar probe, one giant leap for mankind.



It is astounding that we've advanced to the point where we've managed to build a probe capable of flying within 15 million miles from the surface of the sun, but here we are. Parker can withstand temperatures of up to 2,500 degrees Fahrenheit and travels at 430,000 miles per hour. It's the fastest human-made vehicle, and no other human-made object has been so close to the sun.

Keep Reading Show less
via Sportstreambest / Flickr

Since the mid '90s the phrase "God Forgives, Brothers Don't" has been part of the U.S. Military Academy at West Point's football team's lexicon.

Over the past few years, the team has taken the field flying a black skull-and-crossbones flag with an acronym for the phrase, "GFBD" on the skull's upper lip. Supporters of the team also use it on social media as #GFBD.

Keep Reading Show less
Culture