Forget Farmville, Become a Trash Tycoon and Help the Environment While You Fiddle on Facebook New App Lets You Waste Time While Reducing Actual Waste Forget Farmville, Become a Trash Tycoon and Help the Environment While You Fiddle on Facebook New App Lets You Waste Time While Reducing Actual Waste
Poptimism

Forget Farmville, Become a Trash Tycoon and Help the Environment While You Fiddle on Facebook New App Lets You Waste Time While Reducing Actual Waste

by Alex Goldmark

September 12, 2011


For those of you who consider Facebook games a waste, consider Trash Tycoon, the game about reducing waste. By picking up digital piles of litter, you fund real world waste reduction. But fundraising is only part of the goal, and the less interesting part at that. Building healthy habits is the real mission, and this FarmVille-like procrastination activity is really a test to see if video games can change real-world environmental behavior.

Ten percent of in-game revenue is donated by TerraCycle to a CarbonFund.org-certified project of the player's choice. Since the game just launched, we don't yet know how much of a difference it will make, but it's an experiment worth monitoring.

It may seem absurd to ask people to spend their day picking up fake trash in a Facebook app, but, then again, who knew planting fruit in FarmVille would blossom into a multi-million dollar business? We'll soon see if sweeping up banana peels is as captivating as growing them.

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Forget Farmville, Become a Trash Tycoon and Help the Environment While You Fiddle on Facebook New App Lets You Waste Time While Reducing Actual Waste