Funny (or Effective Political Advocacy) or Die

When Funny or Die first launched it was all about drunk toddlers, but in recent months the site has been producing some "exclusive" original political spots, and they're pretty damn good. There was that one about the Consumer Financial Protection Agency a month ago, and now, in a new one, Megan Fox and Brian Austin Green attack Arnold Schwarzenegger (with jokes) over the planned school budget cuts in California.
I wonder how they decided to start doing these. At any rate, they make a lot of sense. Stars have causes, Funny or Die has better writers than most political advocacy groups, and the whole project makes the site feel relevant in a new way.